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[personal] Remembering my mom

January 8th, 2010 francois Posted in random brainsqualls 17 Comments »

mamansmAs you will have noticed, I haven’t been writing much lately. The reason for that is that I spent time with my mom, who passed away on New Year’s eve. I was fortunate enough to spend quality time with her while she was in the hospital, to say my goodbyes, and to hold her hand as she passed. For those who know me, you know that she played an important role in my life. For those of you who met her, I am sure you will agree that we lost a remarkable person.

The memorial service is in a few hours, and here is what I plan on saying (translated from French):

Mamantje, that is how I called my mom, we will miss you. On the one hand we cannot complain. Just as I was telling my son, who loved his grandmother, we get sad when people leave us too early, or when they suffer too much. Neither one of those was true for my mother. She had a beautiful life, she did not suffer, and she was able to say her goodbyes to (almost) everyone – she was able to leave us without having any unfinished conversations.

Of course, it is also hard to say goodbye to someone you love so much, especially someone with whom your relationship was built on unconditional love, like mine was with mom.

You will remember my mom for various reasons – but also for common reasons, like her sense of justice, her sense of humor or her strong will to live life fully. We were able to witness examples of all those characteristics throughout her final hours. Like when she got feisty with a nurse who was treating her unjustly, or when she told us not to worry about the back of her head when we washed her hair one last time – explaining that you face God in front and that he could care less about the back of your head. Or when she found the strength to communicate with us all the way to the end, long after the doctors had told us that she had moved on to a different world.
Me, I will remember my mom for three reasons, reasons that have guided my life:

  • Her insatiable hunger for knowledge – she could not get enough, she was a permanent student of everything that went on around her, and also of the history that preceded those events. I remember buying her books that gave her headaches and that forced her to buy special dictionaries to understand them – she just loved it. She also loved travelling; especially making what she called cultural trips, for the same reason.
  • Her determination and her strength of character to achieve her goals. She was very little when she lost her mom, and very young when she decided that she would become “Somebody (une Madame)” with a nice family and children. She lived her life without ever deviating from that course – and she approached everything she did with the same determination.
  • Her love: for her, it was just as Jacques Brel used to say. In her world, love reigned and she was the queen (and sometimes also the benevolent dictator). She understood, long before Paul Coelho said it recently, that when love rules, power disappears, but when power rules, love disappears.

Mamantje, we will miss you…tremendously. And like Francis Cabrel said so nicely in songs that you used to love when I played them for you since I was 18-20 years old, for me you have always been a Star in your own right. I hope that you will now take your place among them in the skies.



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The joy of not being sold to

December 16th, 2009 francois Posted in random brainsqualls 10 Comments »

(via 9GAG)



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Yes we can!

November 7th, 2008 francois Posted in communities, random brainsqualls 6 Comments »

This is why I left everything behind to immigrate to this country…23 years ago, with $2,000 in cash and 5 days of prepaid hotel.

After 9/11 and 8 years of Bush I felt like a foreigner – stuck in this country…

I now feel the same energy that drove me here in the first place – as people all over the world do.

http://flickr.com/photos/barackobamadotcom/sets/72157608716313371/show/



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Perceptions and the unconscious associations underlying them are key to the success of your offerings

April 4th, 2008 francois Posted in innovation, marketing, marketing death valley, random brainsqualls No Comments »

A new study found that if you have a UK Birmingham accent, you are likely to be perceived as less intelligent than if you have a Yorkshire accent – in fact a Birmingham accent will make you sound more stupid than silence.

A friend of mine spent hundreds of thousands of dollars on making his online service a few tenth of a second faster.

What’s the connection? Are people with certain accents really more stupid than others? Do people using online services really care about improvements that range in the tenths of seconds response time?

No – it’s the hidden or unconscious associations that lead to perceptions that make all the difference. In the case of Birmingham, people associate the city with crime, unemployment and other negative things – leading to the perception that people with a Birmingham accent must be less intelligent than others, including silence. In the case of speed of online offerings, people associate that with ease-of-use. If you enter a query and the results come back in a jiffy, you will perceive that service as really easy-to-use.

So do you know what your customers are unconsciously associating with some of your product or company attributes?

It could make or brake your offerings…



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[rant] CNN going down the tubes…

February 21st, 2008 francois Posted in random brainsqualls 3 Comments »

I am watching CNN’s Glen Beck slam the New York times on the McCain story. During the news segment he interviewed some guy who used to be the spokesman for US Congress representatives who said the New York Times had become like bloggers – “who sit in their basement on a dial-up line and spread rumors.”

Is this really news?  Is this what people want to hear at 7pm from a TV news organization? What does this tell us about how people consume news and how they make decisions in this country?

[/rant]



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[off topic] Where in the world is innovation happening?

January 30th, 2008 francois Posted in innovation, random brainsqualls 3 Comments »

Where do you think this green building was built?

green roof

(via PSFK)

And where do you think this Marilyn Monroe building was built?

absolute tower

(also via PSFK)

The first one is Singapore, the second is Bejing…

Does this make you think that the center of gravity in world innovation may be shifting West?

If only we would spend more money on educating our kids instead of creating pockets of hatred and terrorism around the world, maybe we would have a chance to still be around the center of gravity for innovation in the next generation. But the way it is moving now, it looks like the brightest will migrate West, as many of us have done in past generations…



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The 5 most over(ab)used marketing words in 2007

December 26th, 2007 francois Posted in random brainsqualls 3 Comments »

What is your list of overused or abused concepts in marketing for this past year? Here is mine:

  • Conversations - most marketers do not know what a conversation is, let alone carry one. Many things are conversations, but I do not believe that marketing can be conversational.
  • Engagement – after many years of thoughtful research, the ARF, the ANA, and the AAAA came together to define engagement as “Turning on a prospect to a brand idea enhanced by the surrounding context.” WOW – I wonder how they justified this to their paying members?
  • Transparency – another good one. Of course we want everything to be transparent – but how did this all of a sudden become a new requirement?
  • Authenticity – what does that really mean anyway. I want my Coke to be a Coke…the same Coke that I grew up with. How will “authenticity” enhance that?
  • Attention – nothing new here either. In 1918, an article published in Modern Man declared: “Psychologists tell us that the mind is under a continual bombardment of ideas, all of which are trying to make an impression on it. The prospect, therefore, does not sit around with his mind a blank, calmly waiting for someone or something to capture his attention without a struggle. The salesman enters a field already well occupied and must fight for the undivided attention that is a successful sale.”

On to a new year – when marketing will hopefully be able to grab people’s attention and perhaps even engage them by becoming an authentic and transparent conversation!

Argh…forget it…

Enjoy the Holidays! I am off skiing…



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Good advice…

November 21st, 2007 francois Posted in random brainsqualls No Comments »

For me it’s Facebook…not really into Myspace :)

(for RSS subscribers who subscribe and cannot see the attachment – click here)

(via Branding Blog)



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[too funny] Atheists in Massachusetts can be jailed…

August 14th, 2007 francois Posted in random brainsqualls No Comments »

I just ran across this link on Reddit.

“Whoever wilfully blasphemes the holy name of God by denying…his creation…or by cursing or contumeliously reproaching Jesus Christ or the Holy Ghost…shall be punished by imprisonment in jail for not more than one year or by a fine of not more than three hundred dollars, and may also be bound to good behavior. ”

Better get rid of “God is not great,” “The God Delusion,” and “letter to a christian nation.”



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Mad scientist, wanting to destroy the world…

July 30th, 2007 francois Posted in random brainsqualls No Comments »

That is the profile of a Myers Briggs’ ENTP personality according to Xero Magazine.

Quite a funny description of the personality types if you ever took the test :)



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