Marketing Sherpa has an interesting corporate blog case study – showing that launching corporate blogs and the like may not always be the right thing to do…
Wow – I cannot believe it – only one year after starting this blog (plus a few months), Emergence Marketing was nominated for Marketing Sherpa’s 3rd Annual Best Blog & Podcast Award.
Of course, this is only a nomination – one among many outstanding blogs, some of which have been on my favorites/daily read-list for a long time!
But if you like what we’re doing with Emergence Marketing, then please take the time to go to http://www.marketingsherpa.com/article.php?ident=28308 and vote for us as well as for some other great blogs and podcasts which were nominated there – voting stops this Friday at Midnight!
I just got an email from MarketingSherpa saying that: “According to 2006 study data, a typical business exec reads nine (9) blogs regularly.”
Unfortunately, the source of the study is not revealed. But then again, the email was not announcing the results of some new study study – it was a call for nominations for your favorite marketing blog and podcast.
The deadline for nominations is Friday the 16th, and voting will start on the 20th.
I knew it was big, but not this big. I just read Dave Sifry’s latest report on the state of the blogoshere over at the Technorati Weblog. And I was truly amazed at the current size of the blogosphere, its rate of growth, and perhaps most important, the near-instantaneous response of blog coverage to world events. Listed below are major takeaways from Sifry’s report Go here to read it for yourself.
* Technorati now tracks over 27.2 Million blogs
* The blogosphere is doubling in size every 5 and a half months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 13.7 million bloggers are still posting 3 months after their blogs are created
* Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
* Technorati tracks about 1.2 million new blog posts each day, about 50,000 per hour
* Over 81 million posts with tags since January 2005, increasing by 400,000 per day
Kate, over at My Name is Kate makes a good point in a recent post about new criticism surrounding the latest McDonald’s blogging efforts.
In the grand scheme of things, the blogging community is often times too self-centered and not inclusive enough. This most recent wave of innovation – whether you call it social media, web 2.0 or whatever – will only lead to success if it appeals to mainstream audiences. If we make it too hard for people to join the community or to use the products that come out of it, we will end up as a fringe movement in the annals of innovation.
Haven’t posted for a while, but this story in Tuesday’s Washington Post lead to some serious Googling which uncovered a fascinating study by a grad student at University of North Carolina at Chapel Hill that blew my mind. First the gist of the Post article. Schools in the D.C. area are waking up to the fact that lots of high schoolers are sharing incredibly intimate details about themselves in blogs, and on sites like MySpace and Facebook. For instance, ” Sidwell Friends School in the District recently prohibited students from using their school e-mail addresses to register for access to Facebook, a widely used networking site for college and high school students. Before the holidays, Sidwell, Georgetown Day School in the District and the Madeira School in McLean wrote to parents to warn them about use of the site, and the Barrie School, in Silver Spring, recently asked a student to leave over the misuse of a blog.”
So I decided to take a closer look at Facebook and see if it really is as sinister as this article made it out to be. As I have mentioned in previous posts, my approach to search is, well, “free-form” would be a polite way to describe it. Somehow I came across a paper by PhD candidate Fred Stutzman, with the intriguing title, “Student Life on the Facebook.” You can read it on his blog. or bear with me for the abridged “executive summary.”
Over the course of a semester, Stutzman analyzed the behavior of UNC students in social network communities. He was particularly interested in Facebook because in a previous study he found that 88% of freshman had active Facebook accounts. His current study was based on a sample of all undergrads in the class of 2009.
First mind blowing factoid from his study: On the first day of school, 3,193 freshman had a Facebook account. That was over 85% of the entire class, and many had already been using Facebook for many months. As it turns out, the months of June and July represent the greatest months of account creation. He found that in the two days following freshman orientation, there was a 200-500% increase in daily account creation.
Second factoid (not so mind blowing): Over the course of the semester Facebook accounts grew to encompass 94% of the freshman class.
Third factoid (this is truly amazing): While the number of freshman did not grow substantially over the course of the semester, the number of friendship connections expanded at a remarkable rate. As freshman made friends over the course of the semester, their social network size grew from 144,319 to 373,651!!!
The average number of Facebook friends a freshman had on day one was 46 and at the end of the semester it was 111.
Stutzman has lots of other insights into the behavior and interests of these students, including their political orientation and their favorite books, movies and music, ranked according to their political orientation. If you want to learn more, he can be contacted at firstname.lastname@example.org.
The Corante Hubs were designed on the premise that as information is increasingly becoming an abundant resource and attention is increasingly becoming a scarce resource—people will subscribe to people instead of subscribing to content.
With this in mind, we recruited a network of existing top-notch bloggers in the areas of marketing, media, and web technology, to act as reader’s filter for what’s important in those fields. These experts continue to blog on their own blogs. At the Corante Hubs we aggregate their content and enhance it with technology to help readers track “conversations”, and find related content.
We also recruited knowledgeable editors for each hub, who editorialize what happens on the network—sometimes making connections that readers may have missed , sometimes taking the topics in a broader context.
We are planning on launching more hubs in the next few weeks, and are expecting to announce more bloggers to join the various networks in the next few days.
There are many other programs which we are planning in the context of the hubs – including running symposia as the one we recently organized in partnership with the Berkman Center for Internet & Society, or like the ones we are about to announce in the areas of marketing, media and law – which provide an opportunity for contributors and readers to mingle and discuss issues and topics face to face.
So rather than force-fitting a traditional publishing paradigm on this new social medium, we are trying to invent a new one – in collaboration with our network of contribuotrs! It is indeed our goal to get the contributors involved in the governance and strategic direction of the Corante Hubs.
There are two good posts on how PR folks and marketers are still clueless when it comes to using the blogosphere in spreading their message.
First is Jeremy Zawodny over at Yahoo – who writes about the PR agency, who also happens to represent Six Apart (so you would expect them to know better), spamming the Yahoo! Search Blog email contact for some new AOL video format.
Next is Bruce Fryer – who writes about how he lost a consulting gig after he would not guarantee a startup that bloggers would indeed pick up their story.
Are people truly clueless? Or is it just all too new and we’re doing something wrong in communicating what this new social media is all about?
…personally, I vote for clueless…
For an update on how IBM’s blogging strategy is evolving – check out the AdAge article from last week.
Here are some of the highlights – there are 15,000 internally registered bloggers, of which 2,200 people maintain an external blog. IBM’s embrace of new media in marketing extends to podcasting as well.
When the “un-official” Chief Blogging Officer Christopher Barges is asked about blogging as a sales and marketing tool, he replies: “This is a way to get our expertise out there, not by shoving it down people’s throats, but by just starting conversations,” Mr. Barger said. “It expands our reputation, perceptions and reach of IBM, at the same time expanding the number of people we can learn from.”
It’s good to see that some large companies do get it!