emergencemarketing.com

On NPR last night they were discussing the impact of of the known presence of registered sex offenders on social networking sites like MySpace or FaceBook on how advertisers will make their advertising decisions…concluding at one point with an expert opining “well if I were P&G I would worry”…

Should they really worry? Do they worry now whether sexual predators subscribe to the Wall Street Journal and The New York Times online? Is the importance of identity in marketing really different online then offline?

The Pew Internet & American Life Project released some interesting research about online video usage. It was especially interesting to see those results in light of a project that we are working on (work in progress at www.crappybills.com - feedback welcome!).

57% of online adults have used the Internet to watch or download videos, and 19% do so on a daily basis. More than half (57%) of online video viewers share links with others, and 75% say they receive links to online videos from others!

For young adults (18-29) comedy is the biggest draw, with 56% watching humorous videos.

[Tags: online marketing online video youtube]

Sony came out with a fake book - including fake hands - to let you play with your PSP while looking seriously busy with your book. Too bad it’s in Italy or I would definitely try to get one of those

[via engadget]

While data from Tivo showed that 70% of what TiVo owners watch is time shifted and that TiVo owners tend to fast forward about 70% of the ads when viewing pre-recorded content (see also Thomas Hawk for written report on the iMedia podcast where a Tivo representative discloses that data), new data released by Nielsen now shows that people who own DVR’s still watch 2/3 of the ads and that 50% of them watch their shows in real time.

That is quite a shift in less than one year…or could it just be that Tivo owners are more geeky than other DVR owners so that their data is skewed compared to the market averages?

This one from the UK…(via 50 plus marketing)

Link here for RSS subscribers.

This is a great ad for the new Golf GTI with its tiny engine that still produces plenty of horsepower…(via the thinking blog)

ClickZ Experts has an interesting article on Social Network Marketing by Sean Carton. In it he lists some of the profiles of advertisers on MySpace.

• Helga - for Volkswagen, a 25 year old female from Germany has 9144 friends
• The Original MySpace Burger King King - male, 52yo - has 3255 friends (he’s probably too old for MySpace)
• Smart - the Wendy’s Square - a 28 yo single male (and with an unsure orientation) - has 79,840 friends

It all looks pretty cheesy - surely there must be better ways to promote products to the youth market.

[Tags: social networking myspace advertising online advertising]

AdAge reports that some marketing dinosaur has found another 100 square feet of “wasted” ad space in supermarkets - the conveyor belts at the check-out lines! Worse - he is holding a patent on the damn interrupt marketing technique and besides selling ad space, he is also offering advertisers a “chance” to shut out competitors for the modest price of $182,800 for 55 stores!

Hey - why stop there? Why not advertise on the check-out clerk’s forehead? Or at the very least on their clothes.

Like Adrants says - soon we’ll have grocery baggers and check-out clerks flooding our hospitals for dizziness and our mental institutions for insanity! And what about the consumers?

Isn’t interrupt marketing dead? Maybe it’s time to start a wiki with the worst interrupt marketers around.

[Tags: interrupt marketing advertising ads consumer abuse ]

Nellie Lide over at New Persuasion has the following to say about advertisers on social networking sites (via social customer manifesto):

I think brands will have to go beyond a conversation - though that’s a good start - they have to be willing to develop and maintain a relationship/friendship with their customers over the long-term. And I think companies are looking at these sites all wrong. Advertisers, marketers, product-makers are trying to figure out how to exploit and use all the people on these sites - when they should be studying what these folks are doing and try to figure out how they can help these social sites be better for their users. Not more cluttered with their ads. If your product and brand don’t really fit in - stay out. Know your customer and respect your customer - that’s it.

Amen

At the risk of being repetitive - marketing is not about interrupting or intercepting people, it’s about assisting them!

[Tags: marketing advertising brands social networking ]