Emergence Marketing: interesting links Archives

November 21, 2007

Marketing vs. PR vs. Advertising vs. Branding

This graphic is pretty funny - even though I have become a little jaded about the term "branding" (via Digital Demystified)...

What can happen when people believe in you

Just found this video on my friend Tom Asacker's site and had to put it up here as well...if this does not move you I am not sure what will...

(Forr RSS subscribers who cannot see the video - click here)

Happy Thanksgiving!

November 15, 2007

links for 2007-11-15

Advertising Lab: future of advertising and advertising technology: Literary Analysis of Advertising Slogans

Interesting analysis of what makes a good ad slogan...

(tags: advertising)
Ipsos Insight » Marketing Research Consultancy

Social networker going mobile, and owning more tech...

(tags: socialnetwork mobile)

November 14, 2007

links for 2007-11-14

StupidFilter :: Main / HomePage

Finally, a filter to eliminate stupid comments...

(tags: humor filter)

November 12, 2007

links for 2007-11-12

Pligg Blog

(tags: socialnetworking bookmarks)
The 30 Dumbest Things George W. Bush Has Ever Said | The Best Article Every day

Ticket counters will start flying out of Reagan airport...Africa is a country with a desease...Too many OB-GYNs aren’t able to practice their love with women all across this country... Actually pretty sad...

(tags: politics bush)
Blog on Wiki Patterns » Blog Archive » Open invitation to any Whole Foods exec. - comment on this blog

Whole Foods HR policy prohibiting execs to post comments on any non-Whole Foods web site... real dumb idea

(tags: socialnetwork socialmedia wholefoods)

November 10, 2007

links for 2007-11-10

Conversational marketing | Word of mouse | Economist.com

(tags: socialnetwork advertising)

November 8, 2007

links for 2007-11-08

Rough Type: Nicholas Carr's Blog: The social graft

(tags: facebook advertising conversation)

October 15, 2007

links for 2007-10-15

Web Success Marketing Info BLOG...: Helpful Firefox Add-ons for Web Marketing and SEO...

SEO stuff for Firefox

(tags: seo)

October 4, 2007

links for 2007-10-04

Facebook Analytics and Advertising | Adonomics

Facebook valuation site

(tags: facebook valuation)

October 3, 2007

links for 2007-10-03

MIT Convergence Culture Consortium: Archives

A guide to social networking

(tags: socialnetworking)
YouTube - Renault Ballet

A car ballet - cool ad

(tags: cars advertising)

October 2, 2007

Another great Dove commercial

Here is another great Dove commercial. While I can see how the onslaught on women is greater, the onslaught on young boys should not be underestimated either.

(here is for RSS subscribers who may not be able to see the video)

(via Adfreak)

October 1, 2007

Come to BIF-3 next week

Register today for the BIF-3 Collaborative Innovation Summit and join participants from across the country in a two-day conversation about innovation, driven by the personal stories of innovators from across industries and disciplines. Now in its third year, BIF-3 will be be held on October 10th and 11th in Providence, Rhode Island. If you register as a reader of this blog you will get in at the discounted rate of $800 instead of $1,000.

BIF -3 will be hosted by Wall Street Journal Columnist Walt Mossberg and Mavericks at Work author Bill Taylor. The duo will guide participants through a program that includes Dallas Mavericks owner Mark Cuban, UnderSecretary of Homeland Security Jay Cohen, Ghost Map author and co-creator of outside.in Steven Johnson, 37signals founder and CEO Jason Fried, Providence Police Chief Colonel Dean Esserman, architect Chris Benedict, Studiocom chief creative officer Juan Fernando Santos, information architect Richard Saul Wurman, BzzAgent founder and CEO Dave Balter, IBM VP of Innovation Irving Wladawsky-Berger, author and Harvard Business School professor Clayton Christensen, Made to Stick author Dan Heath, president of Stanley Bostitch Denise Nemchev, author and founder of The Hybrid Vigor Institute Denise Caruso, founder of the gethuman project Paul English, Linear Air president and CEO William Herp, author and associate professor UC-Davis Graduate School of Management Andrew Hargadon, Icosystem CEO and Chief Scientific Officer Eric Bonabeau, TopCoder founder and chairman Jack Hughes, founder of Zipcar and GoLoco Robin Chase, Director of the MIT Agelab Joe Coughlin, and former head of Knowledge Management for the BBC Euan Semple. (Full line-up is available on the BIF site)

The Summit format—more conversation than conference—is unique. Presenters have only fifteen minutes on stage to share personal reflections on how they created innovation or catalyzed change. Groups of storytellers are blocked around generous breaks that give participants and storytellers ample opportunity to interact. Most importantly, storytellers fully participate in the entire event as members of the audience.

Registration details can be found at www.businessinnovationfactory.com/bif-3.

September 20, 2007

She's Geeky - coming up soon!

Kaliya Hamlin, a.k.a. the Identity Woman, is putting together what looks like an interesting (un) conference.

Check it out at http://www.shesgeeky.org. It will take place Oct 22-23 in Mountain View, CA.

August 1, 2007

Overprotecting our youth can be disastrous for their education

It is disturbing to see how technology-phobic parents and teachers can impose restrictions on all of our kids which can result in missed education opportunities, or worse strange behavior towards technology and the Internet.

One such example appeared on the BBC News web site today, where they report that teachers have called for web sites such as YouTube to be shut down as part of efforts to prevent pupils and staff being bullied. Wow - how dangerously stupid! I mean, cannot they just adapt new techniques to avoid bullying online instead of calling for the shutdown of those sites? I bet you the next thing they will do is to prohibit access to YouTube and sites like it for all the kids in the their schools - a really dumb move.

That is exactly what happened to my son. He has been to computer camp over summer for years now. The first year they let them do whatever they wanted on the web. Then they started prohibiting online games during recess times. It got progressively worse to the point that this year they can no longer go on the web. A computer camp without being allowed to surf the web - that is almost as bad as a tennis camp without tennis courts. What are they thinking?

I can just see some worried parents who have no clue what the web is all about, outside of the sensationalized (and disgusting) stories of the pedophiles who find their victims online as promoted by Dateline NBC and other such programs, asking the school to not allow their child to access the web for fear of being stalked or being approached by bad people. This being a very litigious society, the school lawyers are probably choosing to have all access prohibited rather than just limiting access to those kids whose parents are clearly clueless. And the unfortunate result is that kids like my son, who have been online since they were still in diapers, and who have learned how to stay out of trouble online, much like we were brought up to stay out of trouble offline, can no longer enjoy their computer camp and have to give up the learning that they are yearning for.

Sure there are bad people online, and while I am not sure how the online percentage of bad people compares to bad people in the real world, I suspect that the number is actually lower. But it does not matter, even if it is higher we cannot rob our children of the education that will make them competitive to meet the needs of a few Luddites. We have to develop methods to teach them how to stay out of trouble online the same way we thought generations of people to stay out of trouble offline.

[Tags: YouTube BBC online access education predators]

July 30, 2007

A quirck in consumers' thinking about prices

Eleven years ago, researchers found that consumers acted as if low digits were farther apart than higher ones (via the New York Times).

The research found that students who saw ads showing a $233 skate marked down to $222 thought they were getting a larger discount than did students who saw a $199 skate marked down to $188. The first group also rated themselves about 20% more likely to to buy the skates than did the others.

That is a pretty interesting finding, especially considering that so many products are priced with the highest digits 99...

[Tags: promotions discounts consumer behavior]

July 3, 2007

Sony to share PlayStation data

The Boston Globe today reports that Sony will start sharing PlayStation data with Nielsen in an effort to boost sales. The plan is to lure game developers by better understanding advertising behavior in games.

Don't you think that the main cause for lagging PS3 console sales is that they have passed the upper limit of price elasticity for game consoles? If you look at the embedded Blue Ray DVD player you might consider it a bargain at $599. Most people, however, are not buying a DVD player when they consider buying a PS3, they are buying a game console - often times for their children -, and for a game console $599 is one heck of a stiff price.

Pricing 101...

March 23, 2007

links for 2007-03-23

Perk Place: The Benefits Offered by Google and Others May Be Grand, but They're All Business - Knowledge@Wharton

Does anyone read these artices? The more you invest in your employees the bigger the return...amazing how few companies follow these best practices

(tags: hr employees perks)

March 22, 2007

links for 2007-03-22

Google Loves A Tasty Blogroll | WebProNews

Interesting SEO article for blogs

(tags: blog seo)

March 21, 2007

The lessons from politics

The political world keeps bringing us interesting lessons in strategy and communications. Take the latest 1984 Clinton attack ad on YouTube as an example:

Who is trying to change the playing field, or the "relative value" of the players in this game? Is it truly an outside amateur, or one of the two players in questions, or a third player from within the democratic field or the republican field?

Also interesting to see how it took almost 10 days to get picked up by the mainstream media...diffusion of ideas at work...now with almost 1.5M views.

[03/23 update] The culprit was a designer who worked at the firm that designed the Obama web site

links for 2007-03-21

Hometown Baghdad » Blog Archive » First 3 Webisodes of Hometown Baghdad!

Three webisodes on life in Bagdad

(tags: iraq)

March 6, 2007

links for 2007-03-06

Forming community in online games from Guardian Unlimited: Gamesblog

Online communities around gaming

(tags: community gaming)
Paul Resnick's Home Page

Papers by Prof Resnick on reputation systems, increasing contributions in virtual communities by showing the value of contributions and more

(tags: community reputation)
communityexperts

Interesting list of people who have expertise in building social networks and online communities

(tags: community socialnetwork expertsite)

February 20, 2007

Wrong link for the Social Browsing on Flickr paper

The link to the paper on Social Browsing on Flickr should have been this one.

I posted the paper on the Future of Communities blog, along with another interesting paper on Digg by one of the co-authors.

February 17, 2007

links for 2007-02-17

Debute

Interesting crowdsourcing model - flirt model of crowdsourcing

(tags: crowdsourcing collaboration community)
Social browsing on Flickr

Interesting paper on how more people search flickr through people than through tags

(tags: socialnetworking tagging)

February 13, 2007

links for 2007-02-13

IT Vendor Sponsors Bloggers At Tech Conference - Management News by InformationWeek

InformationWeek article on the FASTforward blog

(tags: blogging corante enterprise)

February 12, 2007

FASTforward '07 recap

FASTforward '07 - a project we were paid to support, and where we spent most of last week - was a great success. The FASTforward Blog, which we origianlly launched as a companion blog to the conference, but which quickly evolved into a central repository for thinking around Enterprise 2.0, has some great interviews with some of the speakers who presented at the conference.

Interviews by David Weinberger, in no particular order:

Chris Anderson, editor of Wired and author of "The Long Tail"

John Battelle, author, blogger, editor, media entrepreneur

Jeanette Borzo of the Economist Intelligence Unit

Matthew Brown, a senior analyst at Forrester Research

John Markus Lervik, founder and CEO of Fast

Carl Frappaolo of the Delphi Group

Stephen Gallagher, Senior Director at Accenture

Susan Feldman, IDC

Dorothea Herrey of Dow Jones Consumer Media Group

Bill Inmon of Inmon Data Systems

Dan Keldsen of the Delphi Group

Zia Zaman, Fast

Lydia Loizides, former exec of techn and emerging media at Interpublic Media

Andrew McAfee of Harvard Business School

Tom Mandel of ConnectBeam

Kathleen Gilroy, Otter Group

Hadley Reynolds, Fast

Jim McGee of the Huron Consulting Group

Tim O'Reilly, O'Reilly Media

James Robertson of Step Two Designs

Michael Schrage, MIT

Euan Semple, consultant, formerly of BBC

Sandeep Swadia, Fast

David Watson, Digital Media at Disney/ABC

Interviews by Kathleen Gilroy:

"The meaning of search"

a montage of statements by conference participants on the meaning and future of search

Tim O'Reilly:

Web 2.0 is defined by building systems that get better as much people use them. This means asymmetric competition in the information business. But there are opportunities to work in the global information commons. O'Reilly hosted a panel where he interviewed the search person from Reed and the head of business development for Fast. They discussed producing more contextual search and looking at federated search where the data coming from multiple customers was combined and made available.

Andrew McAfee:

Enterprise 2.0 is about new forms of collaboration and unlike previous enterprise computing efforts, e20 enables the expression and capture of judgement.

E20 will not happen just by building new technologies and expecting people to use them. It is hard to get e20 to become part of the DNA of a company and it will require sustained management and leadership through coaching, rewards and incentives, leadership, and building a culture that is attuned to the benefits of working in this new way.

E20 is very different from groupware (Notes, Sharepoint) in that it is very unstructured. Groupware often failed because it demanded too many rules and the terms of interaction were defined from the start.