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November 1, 2007
Amazing to see how many marketers spam...
(Posted by francois to: marketing )Almost 10 years after the ClueTrain you would expect marketing professionals to no longer spam - especially not in social media based marketing networking groups. Yet that is exactly what happens all the time. I must be spending an hour a week cleaning up spam in the Marketing 2.0 group on Facebook which I created a couple of months ago.
Sometimes I just yank the spam, sometimes I write a note to the author, especially when it is somewhat borderline, sometimes I get pissy, especially when there is a lot. Spam ranges from get rich quick schemes and incredible-sounding offers to people just adding a link to their company or blog without engaging in the conversation. Sometime people I write notes to take it well, sometimes I never hear from them and sometimes they get mad. One guy, who kept plastering the group with a link to his blog, sent me emails adding up to almost 1,200 words now - telling me that I did not understand the meaning of the word spam, that he would "interpret (my) note as a stupid act by a guy who's intelligent in at least some respects," and eventually graduating to telling me that "The so-called Web 2.0 world doesn't need another pompous ass." ...he also told me that I should apologize.
Maybe I should follow Chris Anderson's lead and just have a note in the group that lists those people who do not get it.
...but wait, it was the threat of doing exactly that which sent the poor chap over the edge...so this could actually be a dangerous course of action :)
[Tags: marketing social media facebook spam marketing 2.0]
Posted by francois at November 1, 2007 11:22 AM | Bookmark This
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Comments
2008 is the 10th anniversary of the Cluetrain Manifesto do you think the manifesto works? Are there any examples of companies who have enacted every aspect of the thesis? I was thinking it would be wonderful to bring together the authors of the book with some critics in a one-day conference. We might also conduct some research to determine if anyone is living the dream. I think I know of some examples, but really I am not sure if even those companies are following every aspect.
Posted by: John Cass at November 3, 2007 7:39 PM
John,
Personally I think of Cluetrain as more of a list of truths (markets are conversations) than a how-to book. So I don't know whether it is appropriate to ask if it "works" - unless we are asking, have these truths become more commonplace, and are companies acting like they understand?
I think what Francois is saying is that lots of people still don't understand these truths. But there is a huge contingent of people who are on board, and in that way the book has been a great success. I really like the idea of doing a Cluetrain conference. Share best practices to help the clueless. Maybe we should talk to Doc and David and those guys about doing it in Boston.
Posted by: Isabel Hilborn at November 12, 2007 11:07 AM
