« links for 2007-10-15 | Main | Hilarious ad... »

October 23, 2007

It's not the individuals that evolve...it's the species

(Posted by francois to: innovation )

I was fortunate enough to be invited to attend BIF-3 a few weeks back. As usual, the conference was jam packed with amazing presenters and thought leaders.

One of them was Clayton Christensen, who was interviewed on-stage by Walt Mossberg. While he focused much of his interview on his two new passions - health care and education - he also reminded us that it is not the individuals who evolve, even in the face of being taken over by mutants, but it is the species that evolves. The same is true in business - it is not individual companies that evolve, but the industry as a whole that evolves.

And off course, disruptive innovations happen when there is a new technology enabler combined with a new business model that can take that easy technology to market profitably. According to Christensen, that is exactly what is happening in both health care and education - both areas in which he doing a lot of research.

It will be fascinating to see some of the findings coming out of that research.

[Tags: ]


Posted by francois at October 23, 2007 11:00 AM | Bookmark This

Trackback Pings

TrackBack URL for this entry:
http://www.emergencemarketing.com/mt/mt-tb.cgi/999

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)