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October 1, 2007

Comparing Wal-Mart and Target on Facebook

(Posted by francois to: Consumer generated media | marketing | social networking | word of mouth )

Both Target and Wal-Mart have sponsored groups on Facebook - both of which are targeted at college kids.

Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative.

What is the difference do you think, except for the fact that a large portion of the population believes that one of the two companies is truly evil?

The Wal-Mart home page looks like another interactive ad.. The Target home page is more inviting and enlists the help of users to co-create the experience. Any other differences that you can think of that would result in such a difference in membership and tone of conversation?

We can take the discussion to Facebook - in fact I started a thread on the subject in the Marketing 2.0 group, where we now have more members than the Wal-Mart Facebook group.

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Posted by francois at October 1, 2007 6:53 AM | Bookmark This

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It's interesting to see the two different approaches and styles via web 2.0. I think the real lesson is, if you want to engage an audience don't intend to market to them. Buzz is the byproduct of a solid brand and engaging content.

Posted by: Jerad Kaliher at October 2, 2007 2:00 AM

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