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September 27, 2007
So you think that message saturation is a new phenomenon?
(Posted by francois to: marketing )In prepping for the interview with brand guru Tom Asacker tomorrow I ran across this fabulous quote in one of his thought pieces - this one his visual illumination on how to connect your brand to THEIR lives.
“Psychologists tell us that the mind is under a continual bombardment of ideas, all of which are trying to make an impression on it. The prospect, therefore, does not sit around with his mind a blank, calmly waiting for someone or something to capture his attention without a struggle. The salesman enters a field already well occupied and must fight for the undivided attention that is a successful sale.”
This was written in Modern Man in 1918!
That right 89 years ago...and who said that message overload is a new phenomenon?
Make sure to join us tomorrow - it should be fun.
Posted by francois at September 27, 2007 9:14 AM | Bookmark This
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