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July 27, 2007

Interesting research on online video usage

(Posted by francois to: advertising | internet | marketing )

The Pew Internet & American Life Project released some interesting research about online video usage. It was especially interesting to see those results in light of a project that we are working on (work in progress at www.crappybills.com - feedback welcome!).

57% of online adults have used the Internet to watch or download videos, and 19% do so on a daily basis. More than half (57%) of online video viewers share links with others, and 75% say they receive links to online videos from others!

For young adults (18-29) comedy is the biggest draw, with 56% watching humorous videos.

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Posted by francois at July 27, 2007 1:08 PM | Bookmark This

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