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February 14, 2007

New Real Beauty Campaign by Dove

(Posted by francois to: advertising )

This one from the UK...(via 50 plus marketing)

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Posted by francois at February 14, 2007 09:51 AM | Bookmark This

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Does this add point to a subtle repositioning of the brand campaign from lets get away from media ideals of beauty, to a product aimed at the older woman?

Posted by: Paul Sweeney at February 20, 2007 06:38 AM

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