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February 14, 2007
New Real Beauty Campaign by Dove
(Posted by francois to: advertising )This one from the UK...(via 50 plus marketing)
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Posted by francois at February 14, 2007 9:51 AM | Bookmark This
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Comments
Does this add point to a subtle repositioning of the brand campaign from lets get away from media ideals of beauty, to a product aimed at the older woman?
Posted by: Paul Sweeney at February 20, 2007 6:38 AM





