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December 4, 2006
AdAge picks on the BofA video
(Posted by francois to: Consumer generated media )AdAge today picked on the recent corporate ode to the Bank Of America and MBNA merger, which was caught on video, uploaded to YouTube and viewed hundreds of thousands of times- calling it a "Ghastly Brand Embarassment," and saying "you'll feel a deep-seated embarrassment unparalleled since you were caught in flagrante by your girlfriend's father."
I think we called the other kind of CGC - Corporate Generated Crap.
[Tags: cgc viral marketing consumer+generated+content cgm]
Posted by francois at December 4, 2006 10:10 AM | Bookmark This
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