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November 14, 2006
Using an executive blog to "control" the message...
(Posted by francois to: blogging | marketing )Nick Car over at Rough Type has an interesting post on how AOL Ted Leonsis used his blog to control his message. He calls it defensive blogging - a blogger who's main goal is not to engage in a conversation but to gain more control over the results that show up when people Google you.
[Tags: blogging conversation messaging]
Posted by francois at November 14, 2006 7:18 AM | Bookmark This
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