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November 9, 2006
Peer pressure in Social Media
(Posted by francois to: Consumer generated media | marketing | web 2.0 )Giovanni Rodriguez found that the business benefits of social media are becoming quite apparent, but the pressure to stand out -- and do something different -- is mounting (disclosure - I am on the advisory board of Hubbub PR). He starts his excellent post by saying that: “There’s no question – the early success of peer-driven, social-media programs will put pressure on businesses to both adapt and adopt. But, for some leaders, there’s another question: in a world where everyone participates, what does it mean to lead?”
In their rush to stand out, companies and people will screw it up - let's just hope that they don't break it for the rest of us.
Posted by francois at November 9, 2006 10:47 AM | Bookmark This
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