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October 23, 2006

Is global warming awareness reaching the tipping point?

(Posted by francois to: social innovation )

the great warming.jpg

Right on the heels of Al Gore's fabulous "An Inconvenient Truth" movie on global warming, another documentary is scheduled to hit theaters in the next few weeks - Great Warming. This one is sponsored by various corporations who position themselves as "green" marketers. As part of the whole effort they also developed a free booklet on climate change for 13 year old kids which seems like a great little book.

If only they could distribute that in classrooms it would help reach parents through the kids.


Posted by francois at October 23, 2006 08:29 AM | Bookmark This

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