« links for 2006-10-20 | Main | A new agency in town... »
October 23, 2006
Is global warming awareness reaching the tipping point?
(Posted by francois to: social innovation )
Right on the heels of Al Gore's fabulous "An Inconvenient Truth" movie on global warming, another documentary is scheduled to hit theaters in the next few weeks - Great Warming. This one is sponsored by various corporations who position themselves as "green" marketers. As part of the whole effort they also developed a free booklet on climate change for 13 year old kids which seems like a great little book.
If only they could distribute that in classrooms it would help reach parents through the kids.
Posted by francois at October 23, 2006 8:29 AM | Bookmark This
Trackback Pings
TrackBack URL for this entry:
http://www.emergencemarketing.com/mt/mt-tb.cgi/803
