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September 27, 2006

97% of IP addresses should be blocked!

(Posted by francois to: direct marketing )

According to ReturnPath, fewer than 1% of sending IP addresses are not sending SPAM (full research brief here via revenue)

Could any self-governance guidelines from an industry association or government regulations have prevented this total distruction of email marketing? Are other popular marketing techniques going to end in the same boat?

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Posted by francois at September 27, 2006 6:31 AM | Bookmark This

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