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July 11, 2006

Fear of social networking sites like MySpace may be overblown...

(Posted by francois to: social networking | word of mouth )

According to a new study conducted by California University Psychology Professor Dr. Larry Rosen (download press release here), the MySpace sexual predator reports in the media are widely overblown/unfounded (via apophenia)

Rosen's study included interviews with 1,500 MySpacers and 250 parents and found that (partial list of findings - for full findings download pdf here):


Rosen makes an interesting point when he says "MySpace is the 13th largest country in the world. Teens live in this virtual world and parents need to pay attention. It is not a fad. It is not going away. And it is not a scary place. Teenagers can live and grow there with help from their parents.”

Meanwhile, the social networking space continues to heat up, with Bebo (a MySpace competitor especially popular in the UK) rejecting a $550M acquisition offer from British Telecom (apparently they are looking for offers north of $1b).

While there is no doubt that sites with that many users should be able to monetize their traffic, it is will be interesting to follow the emerging new marketing models that will make these sites truly scalable and predictable from a revenue point of view.

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Posted by francois at July 11, 2006 8:54 AM | Bookmark This

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» MySpace moves up to #1 US Internet property on the web from Emergence Marketing
According to HitWise (via Jeff Clavier), MySpace recently surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet Users. To put this in perspective, this means that 4.5% off all US Internet traffic visits MySpace! It... [Read More]

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Comments

Francois, You make some good points about social networking and the fear being overblown, but thats traditional media's job, isn't it?
Also, when it comes to monetizing traffic, we are only seeing the beginning, although many companies like Wendy's and Warner Bros have already started becoming intertwined with MySpace in order to reach this young demographic. It will be interesting to see how this progresses, I am sure that marketers will embrace this type of advertising, as it matures.

Posted by: Aneil Weber at July 11, 2006 12:08 PM

Aneil - I agree that companies will embrace this form of advertising. But what I am hoping for is that from these spaces will emerge new marketing models...

Posted by: francois gossieaux at July 11, 2006 1:06 PM

You make a good point about increased moderation for children. Hell, my 26 yr old sister needs MySpace moderation. A great software tool would be a MySpace timer that limits children's usage. Check out my blog, I developed a platform that connects advertisers with social network profils.

Posted by: Online Social Networks at April 19, 2007 2:20 AM

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