« Is the need for higher customer transparency really new? | Main | $50M ad campaign for newspaper advertising... »
June 15, 2006
Pitching cars to tweens - buy a virtual Toyota Scion online
(Posted by francois to: branding | marketing )![adco[1].600](http://www.emergencemarketing.com/images/adco%5B1%5D.600)
The New York Times yesterday reported how Toyota is selling virtual Scions in an online game frequented by tweens and teens. Players can buy the car, modify it, pick up friends that don't have the cool car yet, and join a club - which was visited over 33K times so far!
Talk about influencing brand image early!
[Tags: word of mouth wom viral marketing advertising branding]
Posted by francois at June 15, 2006 11:14 AM | Bookmark This
Trackback Pings
TrackBack URL for this entry:
http://www.emergencemarketing.com/mt/mt-tb.cgi/659
Comments
If this is a marketing strategy, then I'm all for it. Good idea. Now, with Toyota's new project, Toyota houses, how will they market that one?
Posted by: Mark Clarkson at June 20, 2006 10:29 PM
