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June 15, 2006
$50M ad campaign for newspaper advertising...
(Posted by francois to: advertising )Check out this new $50M advertising campaign by the Newspaper Association of America. Maybe I am missing something...but what does "in an opt-out world, consumers opt in to newspaper advertising" really mean? Would it get you to buy more newspaper ads?
[Tags: advertising newspapers]
Posted by francois at June 15, 2006 11:44 AM | Bookmark This
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Comments
Thanks for the post. I saw the ads this morning and thought it was a waste, but a waste for my local paper. Silly me to think this was part of a larger plan.
PardonMyFrench,
Eric
Posted by: Eric Frenchman at June 15, 2006 09:12 PM
It means "Please, please, please don't take your marketing dollars somewhere else!!!"
I don't really get this ad either.
Posted by: olivier blanchard at June 17, 2006 10:42 PM
My angle on the campaign: the Newspaper Association spends millions making the case for the effectiveness of the Net. Blogged about it last month here:
http://www.freshglue.com/fresh_glue/2006/05/newspaper_assn_.html
But I agree w/Olivier: so pathetic you sort of want to shoot it to put it out of its misery. Beautiful design, though. But I ask ye: if this campaign gets to to check out the website, did it do its job?
Posted by: G.B. Veerman at June 20, 2006 04:46 PM
