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April 26, 2006
Frequent flier miles just another discount program
(Posted by francois to: marketing )Reveries Magazine has an article on how a once promising marketing program - the frequent flier mileage program - turned into a mere commodity discount program.
The main reasons for this switch is that companies have come up with "clever" ways to prohibit employees from paying more to fly their preferred airline, and also because of the increasing shortage of excess seat capacity that can be used to accommodate free upgrades and mileage based trips.
Unfortunately, it is always a bad thing when companies and buyers get addicted to discounts.
[Technorati Tags: frequent flier programs discount programs]
Posted by francois at April 26, 2006 1:49 PM | Bookmark This
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