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February 21, 2006
Most RSS users don't even know they use it
(Posted by francois to: technology enablement )According to MarketingSherpa (open access through March 2nd) there are about 75M RSS users in the US and the UK. Of those, nearly 50M have no idea that they are actually subscribing to RSS feeds - and most would never click on the little orange RSS button.
So who are those people - they are the users of MyYahoo! and MyMSN. And according to Nielsen, even though they may be unaware of use - they are influencers nonetheless.
The article also mentions a best practice related to this. When Travelocity announced the availability of an RSS feed to their users that have Yahoo! or MSN accounts, 2/3 signed up for the feed.
Posted by francois at February 21, 2006 7:02 AM | Bookmark This
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Comments
Hi
RSS feeds is going to end up being the most powerful marketing tool in the future.
Ikey Benney
http://maychic.com/clickbankbuddy/index.cgi
Posted by: Online shopping for computer at March 7, 2006 10:49 PM
