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January 31, 2006

Way to go Kate!

(Posted by francois to: blogging )

Kate, over at My Name is Kate makes a good point in a recent post about new criticism surrounding the latest McDonald's blogging efforts.

In the grand scheme of things, the blogging community is often times too self-centered and not inclusive enough. This most recent wave of innovation - whether you call it social media, web 2.0 or whatever - will only lead to success if it appeals to mainstream audiences. If we make it too hard for people to join the community or to use the products that come out of it, we will end up as a fringe movement in the annals of innovation.

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Posted by francois at January 31, 2006 9:40 AM | Bookmark This

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Comments

Haven't been on a message board lately, huh? THAT's truly an exclusive environment. I don't know Shel Israel from Tel Aviv but I think his comments were right on...tough love where it's needed. And Bob Langert seemed to appreciate the comments. In fact, he addressed the comments and asked more questions in his next post. He's getting it becuase someone is willing to challenge his approach.

And it's a great conversation for everybody involved. We all get better because of it.

Posted by: Mark True at February 5, 2006 2:22 PM

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