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December 16, 2005

Word of mouth marketing - potential pitfalls

(Posted by francois to: word of mouth )

The Onion had a great spoof on paid-for word of mouth marketing that highlights some of the pitfalls of the practice.

And of course, the ever vigilant word of mouth marketing association has a response to the issues surrounding stealth word-of-mouth campaigns raised in the spoof.


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Posted by francois at December 16, 2005 1:43 PM | Bookmark This

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Comments

Thanks for the linkage! Cool blog. Keep up the good work.

Best,

GC

Posted by: Greg at January 3, 2006 10:09 PM

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