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December 14, 2005
Strong statements about marketing by Larry Weber
(Posted by francois to: marketing )(cross-posted on the Corante Marketing Hub)
Chris Carfi from the Social Customer Manifesto brings us some strong statements made by PR Guru Larry Weber at the Syndicate conference (via Doc):
- If your sites don't have a social interface, you're going to lose the leadership position in what you do.
- Whenever a business category gets messed up, we get a C title. Now marketing is so messed up, we've got CMOs.
I am not sure about the cause and effect, but based on many discussions with marketers and people who consult with marketers we've had - marketing is truly in "death valley" at this point - somewhere between the old models and the new emerging models.
[Technorati Tags: marketing web design larry weber cmo]
Posted by francois at December 14, 2005 08:56 AM | Bookmark This
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