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December 09, 2005

Big business - people don't trust you!

(Posted by francois to: Strategy | marketing )

20051209_PR_GRAPHIC.gifThe NYT today reports on recent polls and surveys from Roper, Harris, and the Pew Research Center to find that nobody here (US) trusts any of their institutions anymore - not their companies , not their government, not their courts, not their media, and not their unions.

Check out the numbers in the chart - it's somewhat frightening.

Animosity toward big company executives is especially rampant - with 72% of those being polled in Roper poll feeling that "wrongdoing was widespread in industry" - up from 66% last year.

One of the many reasons listed in the article is "Technology has given the angry voices a more public outlet. The blogosphere is rife with postings castigating Coca-Cola, Wal-Mart and other big companies, citing everything from unfair labor practices to dangerous smokestack emissions." - hmmm, isn't that mixing up cause and effect?

Wouldn't it have more to do with the fact that people increasingly feel lied to - both by the companies they buy from and by the government they "elected"? And that excesses in both corporate and government behavior are slowly eroding the middle class - which not only made this country so powerful - but which leads to an unhealthy polarization of everything?

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Posted by francois at December 9, 2005 12:30 PM | Bookmark This

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» Trust is eroding everywhere... from Emergence Marketing
So it's not just in the US that we have eroding trust in all our institutions - big business, courts, government, etc. According to a newly released study by the World Economic Forum the problem is worldwide - except for... [Read More]

Tracked on December 19, 2005 09:39 AM


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