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December 06, 2005
5 tips for managing creativity from Disney...
(Posted by francois to: product innovation )The Wall Street Journal yesterday had an article (requires subscription) on Disney's new CEO, Robert Iger. In a sidebar, they list his 5 tips for managing creativity:
- Don't take a hierarchical approach
- Don't create an approval process that's unduly rigorous
- Be careful not to water down or lose people's passion
- Let those directly in charge make decisions
- Put the spotlight on the company, not the individual
I am sure they meant innovation rather creativity...but one way or the other - great advice!
[Technorati Tags: creaivity innovation disney]
Posted by francois at December 6, 2005 07:35 AM | Bookmark This
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Comments
It seems to me that numbers 1 through 4 are really all the same piece of advice: Give employees with good creative ideas the space and authority to bring their ideas to fruition.
God, I wish all companies would do this.
Posted by: Laura at December 6, 2005 11:53 AM
