« links for 2005-11-23 | Main | Ads going along with the durex viral "Let the beast go..." campaign »
November 23, 2005
RSS users visit 3 times more news sites as non-users
(Posted by francois to: interesting links )According to a recent Nielsen report:
"RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users...Not only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently. RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often. This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS. "Another interesting tidbit is that among the RSS users who understood the technology, 78% were male...
[Technorati Tags: rss news rss+reader]
Posted by francois at November 23, 2005 9:58 AM | Bookmark This
Trackback Pings
TrackBack URL for this entry:
http://www.emergencemarketing.com/mt/mt-tb.cgi/459
Listed below are links to weblogs that reference RSS users visit 3 times more news sites as non-users:
» RSS users visit more than twice as many news sites as non-users from LexBlog Blog
According to a recent Nielsen report: RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users...Not only do RSS users visit more news Web sites... [Read More]
Tracked on November 26, 2005 2:46 PM
Comments
Yep. I posted a few great links on RSS here:
Posted by: olivier blanchard at November 27, 2005 2:22 PM
