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November 4, 2005
Marketing by learning from politics
(Posted by francois to: marketing | marketing communications )I have been saying for awhile that for us marketers, there is much to be learned from the world of politics. Thanks to Elizabeth Albrycht I found this great article in the Herald Tribune on how Wal-Mart is doing exactly that - hiring politicos from both the Kerry and Bush presidential campaigns to help them improve their image.
They set up a rapid-response PR team that operates out of a "war room" in Arkansas - much like a campaign war room. Their target is the "swing voter" - that consumer who has not soured on Wal-Mart yet.
[Technorati Tags: marketing public relations marketing politics]
Posted by francois at November 4, 2005 11:33 AM | Bookmark This
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Comments
But consumers aren’t voters. And the typically aggressive, discredit-the-opposition political strategies being used by Wal-Mart’s new PR war room may in fact be contrary to what is still a consumer marketing agenda.
I have some thoughts at www.stevensilvers.com.
Cheers.
steve
Posted by: Steven Silvers at November 5, 2005 1:53 PM
