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October 12, 2005
WOMMA responds to AdAge questioning legality of Buzz Marketing
(Posted by francois to: pricing )WOMMA (word of mouth marketing association) responded quickly to the article that AdAge published last week (which I wrote about here).
WOMMA says that they have a code of ethics that addresses the stealth marketing issues that were brought up in the article and that thy developed this early to avoid going down the same path as email marketers.
Convinced? I think they need to should go a step further in self-monitoring themselves.
[Technorati Tags: buzz marketing word of mouth wom]
Posted by francois at October 12, 2005 7:32 AM | Bookmark This
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