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October 24, 2005
AARP ad on marketing to older people
(Posted by francois to: advertising )
Last week I ran across this ad in AdAge. It's an AARP ad soliciting customers to advertise in their magazine. The copy reads "To most marketers, consumers die the minute they turn 50."
I wonder what David Wolf over at Ageless Marketing thinks about this one...
[Technorati Tags: demographics boomers]
Posted by francois at October 24, 2005 6:24 AM | Bookmark This
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Comments
I don't know what Mr. Wolfe has to say about it - but I wrote a chapter about this campaign in my book "Advertising to Baby Boomers."
If you (Francois) want a copy of the chapter, email me.
Posted by: Chuck Nyren at December 18, 2005 4:18 PM
