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September 14, 2005
Marketing Sherpa releases top three search marketing trends to watch in 2006
(Posted by francois to: direct marketing )Excerpted from their Search Marketing Benchmark Guide 2005-2006, this short report (pdf) on "the top three search marketing trends to watch" is pretty interesting.
The three trends are:
- Search engines as tv networks jockeying for audience - using search engines is the third most popular activity online, just behind email and surfing. The fact that there are only a few search engines being used reminds the author of the TV audience in the 70's when there were only 3 channels.
- SEO still a tiny portion of total search marketing spend - only 12% of paid search budget was spent on SEO/free listing optimization (although that number is growing)
- Search marketing - a new application for press releases. This one states that if end users can now read press releases online, reporters are no longer interested in them. Companies now use search engine optimized releases to talk directly with end users.
[Technorati Tags: search marketing seo]
Posted by francois at September 14, 2005 11:27 AM | Bookmark This
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[Source: Emergence Marketing] quoted: Excerpted from their Search Marketing Benchmark Guide 2005-2006, this short report (pdf) on "the top three search marketing trends to watch" is pretty interesting. [Read More]
Tracked on October 14, 2005 05:24 AM
