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September 19, 2005
Advertising on money to promote TV show
(Posted by francois to: advertising )According to the MIT Advertising Lab, NBC is promoting a show by advertising on money. They go into grocery stores and offer to pay for people's purchases using stacks of one dollar bills that have tiny advertising for the show attached to them.
I'd be curious to see how far these bills spread. Hopefully someone will do some network analysis on this one.
[Technorati Tags: viral marketing viral advertising]
Posted by francois at September 19, 2005 05:31 PM | Bookmark This
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