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August 23, 2005
email newsletters no longer work
(Posted by francois to: direct marketing )According to MarketingSherpa, the opening rate of email newsletters has plummeted by 10 points in the last year (here - free for 3 weeks or so).
The main reasons seem to be a combination of spam filters and reader boredom. The fix? Switch to irregular email broadcasts.
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Posted by francois at August 23, 2005 9:06 AM | Bookmark This
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» Email Marketing: Email Open Rates Plummet from Web Marketing Strategy Update
According to MarketingSherpa’s IT Marketing Benchmark Guide, average email open rates dropped 10 points in the past year.
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Tracked on August 25, 2005 2:39 PM
Comments
I feel like this only applies to email newsletters from marketing firms. Rarely do their email newsletter have any value to them other than selling someone else's product (and one article talking about the industry and how their company rocks is not value).
I work for a web publication and we have sections of our email newsletter that are sectioned off for marketing and advertising. We get great response rates for these sections because the majority of the newsletter is new and fresh content that has real value to the consumer. Email newsletters aren't becoming more useless, spam is.
Posted by: Thumb at August 23, 2005 10:08 AM
