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July 29, 2005
Personal update - moving to Corante
(Posted by francois to: random brainsqualls )I have alluded to it in an earlier post, but as some of you already know, I recently agreed to join Corante as a partner, investor and head of marketing and sales - a truly exciting move for me (here and here for more info).
So why a publishing company after being a product guy for so many years?
There are 3 main reasons for that.
For starters, Corante is not your typical publishing company. Instead of hiring writers and publishing content, we connect readers with experts. And in this day and age of scarce reader attention span and information overload, that is exactly what people are looking for.
Second, Corante is in the midst of the web 2.0 wave. And while some of the things we are working on are not yet visible, this opportunity is one where product and technology will play a prominent role.
Lastly, and especially as a marketer, I am excited about being at the other end of the table. After being on the buying side of advertising for many years, I think that we can do much better - and I am looking forward to testing different ways to help marketers reach their goals.
Posted by francois at July 29, 2005 6:15 AM | Bookmark This
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» Excited to be on board from Corante Blog
Sorry for the delay in introducing myself and in giving you some of the reasons for why I am really excited about joining the Corante team. If you've read my bio, you might wonder what a product guy wants to do at a publishing company. I've already men... [Read More]
Tracked on July 30, 2005 5:00 PM
Comments
Congratulations Francois, exciting move.
Posted by: Jeff Clavier at July 29, 2005 11:16 AM
merci jeff!
Posted by: francois at July 30, 2005 1:05 PM
