Emergence Marketing: July 2005 Archives

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July 31, 2005

At Skype, simple is beautiful

After reading Bob Cringley's article about Skype being "almost" bought for $3 billion, I had to find out more. So the obvious place to start was Skype Journal. There I found a link to the blog of Vincent Oberle which contained a fascinating glimpse into life at Skype, posted after his second week on the job (here) . Vincent talks about his delight in working for a company that understands how to empower its creative minds by providing them with the "right tools." This excerpt from his post was most revealing: "Strangely too, there are no names of shared drives to remember in order to find documents. Project management files, functional specifications, etc, just everything is on the company wiki, and it cannot get any simpler. Everybody uses the wiki, and is happy with it. The information there is up-to-date for most of it. Nobody has outdated specifications on his laptop. Mac and Linux users aren’t excluded. And everybody knows what a wiki is…"

Vincent reminds us that simple is beautiful when he says, " I could go on about many great things[at Skype], but let’s just mention the pleasure it is to use the right tools. You know, the simple tools that get the job done, that make you a little bit more productive instead of shamefully slowing you down. One the main quality of Skype (the product) is its simplicity and this applies also in the tools we use daily."

Is Skype For Sale?

Tell me it isn't so! But it definitely appears that Skype is "in play" to be bought. At least that is the word from Bob Cringely in his latest post at i,cringely According to him, Skype was "almost" sold last week to Rupert Murdoch's News Corp for $3 billion. Not clear why the deal did not go thru, although Cringely suggests that Murdoch wasn't really serious about buying Skype but wanted to get a look at their books for a free education about the VoIP business.

Cringely also thinks that the $3 billion price tag is a pretty good deal. Think of it this way: If 20 million of Skype's total installed based of 140 million are active users, then the market value of a Skype customer is around $150. While that may seem like a lot of money, it is around 10 percent of the imputed value of a traditional telephone, mobile telephone, or cable television customer. So from which of these three categories is the next Skype suitor likely to emerge? For now, I'll go along with Cringely and bet on a mobile carrier with no fixed telephone assets. In fact, I'll put my money on Vodaphone.

links for 2005-07-31

Naked Conversations: Ch. 13 Blogging in a Crisis

What to do when in crisis mode - with case studies

(tags: blog pr blogs)

July 30, 2005

Bad Google listings last for a long time

Try typing in Miserable Failure in Google. See what is still up there? Almost two years after bloggers started putting links with miserable failure linking to the Bush resume.

Many companies still do not realize how long lasting damage can be...the key is to listen and to respond fast in times of crisis. For a great overview of what to do and what not to do in times of crisis, wonder over to Naked Conversations and read chapter 13 - blogging in a crisis!

[Technorati Tags: reputation brand]

We are the web

Kevin Kelly has a great article over at Wired Magazine (here - thanks Julie for the pointer).

In the article, he analyzes the history of the web and extrapolates where this might lead us. Talking about the web as a giant machine that has been on continuously for the last 30 years, he says:

"In 10 years, the system will contain hundreds of millions of miles of fiber-optic neurons linking the billions of ant-smart chips embedded into manufactured products, buried in environmental sensors, staring out from satellite cameras, guiding cars, and saturating our world with enough complexity to begin to learn. We will live inside this thing.

Today the nascent Machine routes packets around disturbances in its lines; by 2015 it will anticipate disturbances and avoid them. It will have a robust immune system, weeding spam from its trunk lines, eliminating viruses and denial-of-service attacks the moment they are launched..."

He continues, predicting that we live in a time as momentous as when religion or science were born:

"There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born.

...Three thousand years from now, when keen minds review the past, I believe that our ancient time, here at the cusp of the third millennium, will be seen as another such era. In the years roughly coincidental with the Netscape IPO, humans began animating inert objects with tiny slivers of intelligence, connecting them into a global field, and linking their own minds into a single thing. This will be recognized as the largest, most complex, and most surprising event on the planet."

This reminds me of a great book I read many years ago - The Symbiotic Man - a must read if you are interested in this stuff.

[tags: symbiotic, wired, web, internet]

July 29, 2005

A good reputation without screw-ups lasts a long time

I finally got around to reading last week's Business Week and ran across a survey - the top 20 Innovative Companies in the World (requires subscription) - which somehow surprised me.

The Boston Consulting Group basically polled 940 executives in 68 countries to establish the list.

I was not so much surprised about finding Apple in the top spot, but I was in finding 3M in second place and Google only in 8th place after Microsoft, GE, Sony, Dell and IBM.

I know 3M used to be a model for innovation - which was widely written about in various case studies. And I may be wrong in this, but what breakthrough innovation has come out of there since the post-it-notes? Are they truly still more innovative than Google is? Or are they still riding their excellent reputation wave which they built up many years ago?

I think it's the latter and I do believe there is a lesson to be learned here. As long as you don't screw up, you can benefit from a good reputation for a very long time.

[Technorati Tags: reputation brand]

Personal update - moving to Corante

I have alluded to it in an earlier post, but as some of you already know, I recently agreed to join Corante as a partner, investor and head of marketing and sales - a truly exciting move for me (here and here for more info).

So why a publishing company after being a product guy for so many years?

There are 3 main reasons for that.

For starters, Corante is not your typical publishing company. Instead of hiring writers and publishing content, we connect readers with experts. And in this day and age of scarce reader attention span and information overload, that is exactly what people are looking for.

Second, Corante is in the midst of the web 2.0 wave. And while some of the things we are working on are not yet visible, this opportunity is one where product and technology will play a prominent role.

Lastly, and especially as a marketer, I am excited about being at the other end of the table. After being on the buying side of advertising for many years, I think that we can do much better - and I am looking forward to testing different ways to help marketers reach their goals.

links for 2005-07-29

Seth's Blog: Where do you get your advice?

Great post on why you should not turn to celebrities for advice

(tags: marketing advice)
Musings from POP! Public Relations: The marketing of RSS

RSS marketing reports from Forrester

(tags: rss marketing)

July 28, 2005

Three reasons why good strategies fail...

Execution, execution, execution. The current issue of the on-line newsletter Knowledge @Wharton has a thought provoking article on why good strategies fail.

It is usually pretty obvious why bad strategies fail, but diagnosing what sinks good strategies is a little trickier. An example cited in the article is that execution of a strategy is often derailed because the focus of the strategy is allowed to shift over time. The attempt by Hewlett-Packard, after it acquired Compaq, to compete with Dell in PCs through scale is a classic example of goal-shifting -- competing on price one week, service the next, while trying to sell through often conflicting, high-cost channels. The result: CEO Carly Fiorina lost her job and HP still must resolve some key strategic issues.

The article's key premise is that the challenge of execution is synchronization--getting the various elements of an organization "in-sync" with one and other primarily through clear and consistent communication of a strategic objective, and not allowing the strategy to shift over time.

Teens and technology

A new report by the Pew Internet & American Life Project has some great stats on the online behavior of teens (here for press release and here for downloadable report).

Some of the findings include:

almost 9 out of 10 teens use the Internet
51% go online every day
half of the internet users have broadband connection (which btw is low when compared with countries like Korea)
76% get news online (and I guess the rest of their news from comedy shows)
13% do not use the Internet (yikes - that is 3M people!) - mostly because of lack of access to technology (again, we should take a lesson from Korea on this one)
they prefer IM to email (through which they share photos, videos, music...not just text)

[Technorati Tags: teens online internet usage]

Top 10 things marketers should spend their time on (long post)

According to a recent CMO Magazine article, Gartner predicts the top 10 marketing processes for the 21st century (here - via cymphony marketing)

First, here are some of their assumptions:

By 2007, marketers who spend 50% of their time on advanced, customer-centric marketing processes will achieve roi's that are at least 30% better than those that don't (this prediction has an 0.8 probability)
By 2007, fewer that 20% of marketing organizations among Global 1000 enterprises will have evolved enough to leverage customer centric processes (also with an 0.8 probability)

They recommend that "the marketing functions evolve from focusing on products and transactions into placing more emphasis on customers and relationships that are aligned with enterprise goals and strategies." They also recommend that marketing should take the lead in breaking down corporate silos to "create a more-strategic and customer-centric enterprise approach."

The top ten processes are:

Marketing operations management
Marketing visibility, accountability and value measurement
Customer and market insight generation
Customer-value-based segmentation
Portfolio and capacity-based resource allocation
Product development and introduction
Customer-needs-based trigger identification
Orchestrated customization
Orchestrated cross-channel dialogues
Customer-value-based network management

This whole article triggered a few thoughts in my mind. The first is that I am surprised that not more companies are using customer-centric processes. We always were customer-centric and implemented a formal sales and marketing training program along those lines in 2000. I would have thought that by now, more that 20% of companies would be on that bandwagon – not 20% by 2007.

The second is that we can always thank analysts for their ability to turn everything into confusing "mumbo jumbo" (a.k.a., voodoo and fufu juice). Take the details they provide to the fifth item on the list for example - where they are basically saying that you should ensure that all "touch points" with customers (marketing, sales, service, shipping, etc.) should re-enforce the message that you are sending out in the marketplace: "This requires a systematic approach to understanding, developing and managing capabilities and resources, relative to a portfolio of value-based customer segments. The ultimate goal is optimal resource allocation, relative to the potential value that will be provided to each customer segment as well as the expected risks and returns that will be associated with doing so."
You could say, oh well, that’s how they are…

The problem with this is that I can just picture boards and executive teams, who do not always come from a marketing background, rushing to conclusions and pushing their marketing departments to extremes in terms of becoming more customer-centric. For a lot of companies, there is such a thing as being too customer-centric. If you are way ahead of the customer adoption curve in terms of inventing a new product space for example, it makes no sense to be too customer-centric in gathering your product requirements. You will just gather a lot of garbage and lose your competitive edge. Or what happens if you are a startup with small market penetration – when 80% of your future revenue has to come from people who are not yet customers. In that case you cannot tailor your programs to the existing customers just yet – they may not be a good proxy for the market as a whole!

All that being said, there are some good pointers in the report - like when they point out that: "Customers fundamentally view their relationships as being with enterprises, not with individual business units or interaction channels." Dead-on, I wish companies would listen to that!

So many web sites and support departments are product and division/productline centric - yet most customers could care less. Take the example when I recently bought a Canon camera for my dad's birthday when he was visiting me here in the US. The camera came with software that allowed for French menus, but it did not come with a French manual. So I contacted Canon, pointing to the fact that I am a big fan – with 7 Canon cameras bought in the past - including a few very high end cameras and lenses – to get a French manual and they told me to download it from their French canon.fr site. Problem is, that camera is not available in France, and the closest model sold there is very different - especially for an older person who is not totally familiar with everything digital. So finally I found the French manual on the Canadian site and ran through a whole cartridge of ink to print everything out for my dad.

Silos need to come down…that is not how customers buy and use your products!

[Technorati Tags: customer centric marketing canon]

links for 2005-07-28

Dilbert Comic Strip Archive - Dilbert.com - The Official Dilbert Website by Scott Adams - Dilbert, Dogbert and Coworkers!

The Dilbert automatic mission statement generator

(tags: humor mission)
Musings from POP! Public Relations: PR Face2Face:
Craig Newmark, Founder, Craigslist

Interesting interview with Craig Newmark - founder of Craigslist and potential funder of investigative journalism outlest

(tags: craigslist journalism)
a shel of my former self

emergency response blog

(tags: blogging sms)

July 27, 2005

The difference between blog aggregation and RSS search tools

Mary Hodder over at Napsterization has a great post on how the different blog aggregation and RSS search tools work.

One big surprise for me was how Technorati only counts links that are on the front page - so if a post with a link to your post scrolls down to the archives, the link count disappears.

Dave Sifry from Technorati comments about the pros and cons of doing that in the comment section.

Considering that in-links are a measure of a blog's reputation, and not of how interesting a blog is at any particular point in time, I am not sure that only counting home page links works.

[Technorati Tags: rss reputation]

July 26, 2005

[off topic]Prison system - punishment or rehab

Ok, I was in f2f meetings all day today, so not much time for blogging. But as I drove back from my last meeting I was listening to NPR interviewing the oldest female inmate in the US. She is 92 years old and was sentenced in 2003 to a 7 year prison term! For her that is the equivalent of a death sentence.

That got me thinking about the recent sentence of Bernie Ebbers - 25 years. For a guy his age, that is also a death sentence.

I know those people did wrong - and in some cases they hurt many people. But is that a good reason to give them a life sentence? Those people are not likely to hurt anybody again - and in some cases you could argue that some can still give something back to society.

Should our judicial system only seek punishment? Because that's what you do when you give out a life sentence. What happened to trying to rehabilitate people?

And how does that compare with giving child sex abusers less than 10years...or have some commit crimes after being in jail 5 times for the same thing?

I don't know, but somehow I do not feel good about the way our system works.

[Technorati Tags: sentencing]

links for 2005-07-26

Intellext

background search engine that searches as you "work"

(tags: km search tool)
iFeedYou

Feedburner switch

(tags: feedburner)

July 25, 2005

Look what happens to spammers in Russia

Yikes - after aggressively spamming for the American English centre, the New York English Centre and the Centre for Spoken English and after repeated counter-attacks involving hundreds of people against spam - Vardan Kushnir, the head of all those centers and notorious for sending spam to each and every citizen of Russia who appeared to have an e-mail, was found dead in his Moscow apartment on Sunday! (here)

[Technorati Tags: spam]

More research findings - this time from Pew

The Pew Internet & American Life Project reports that:

"The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term “phishing” means"

(here - via marketing diva)

...another reminder that this is still an innovator/early adopter market and that much work remains to be done to get those technologies accepted by the mainstream market.

But if you are confused about how podcasting might help your business - do not forget to check out Podcast Hotel (disclosure: for which I am one of the organizers!)

[tags: Podcasting, Podcast, Podcasts, Podcast Hotel, Podcast Conference, pew]

New survey finds bloggers like money

A new Blogkits survey finds that the primary reason why bloggers blog is their love of writing, the second is to make money (here - via problogger).

[Technorati Tags: blogging survey]

links for 2005-07-25

BuzzMachine » Blog Archive » It’s about relationships

Great post on the importance of trust in high-value transactions

(tags: trust transactions)
King Ping: ping your favorite services when updating your blog.

similar update service to pingomatic

(tags: ping service feed)

July 24, 2005

Not sure if funny or scary...

I am reading freakonomics - a fantastic book btw - and as part of that I also subscribe to Steven Levitt's blog by the same name.

Last week I read his almost-got-sent-to-guantanamo story and literally laughed out loud - only to be troubled later as I thought about the implications that such a scenario might have on a real good friend of mine.

Two weeks ago, as Steven was trying to get back to Chicago from Florida - his flight got delayed. He went and bought a one way ticket from another airline and off course, as those of you that travel know - that means an automatic in-depth search. Well as it turns out, Steven is currently studying terrorism, so his bag was filled with his research papers - including detailed profiles of the 9/11 activities etc. Suddenly he found himself surrounded by 4 TSA employees and when the boss arrived one of the screeners said ""He claims to be an economics professor who studies terrorism." He details the whole story in more detail - which is hilarious. At the end, they let him go and he breathes a sigh of relief for not being sent to Cuba.

But then I got thinking about a real good friend of mine who is not yet an American, but a permanent resident, and who is married to a middle eastern women. What if he were interested in studying the same topic (which would be good right - the more people studying this the better) and have his research papers surface in a similar search? Do you think he would get off the hook in 30 minutes, or whatever time it took Steven? Thinking about that scenario turned this whole story from a hilarious one to me to a rather scary one...

...but I hope I am wrong and that he would get off in 30 minutes as well. That would make for another funny story!

[Technorati Tags: freakonomics]

links for 2005-07-24

MIT Brand Culture Convergence: Blog: Engagement to Become New Ad Metric

Interesting new metric for advertisers to measure results - engagement

(tags: advertising metrics)
SiliconValleyWatcher.com: [thoughtleaders] Most startups should avoid venture funding, not pursue it

interesting point of view on whether companies should take vc money

(tags: entrepreneur vc)
The Future of RSS is Not in Blogs

RSS for marketing communications

(tags: feed rss PR)

July 23, 2005

Cellphone for tweens

My son (who is 10) has been asking me for a cellphone for over a year. Of course, I like many other parents, think that is way too young - "who are you going to call, son?".

Well today in the Boston Globe, I just learned that my efforts to "help him" postpone that decision will get a little harder as soon as advertisement for the tween cell phone reaches him. I wonder how long that will take - but wait, maybe he already knows and is planning an all out "marketing" campaign to convince me and his mother that it is realy ok to have one now (hi mother who is of course way tougher than me! - but who eventually, like millions of other tween parents I guess, gave in to buying him Halo, an "M" rated game brought to you by Microsoft)...

oh well...

[Technorati Tags: marketing cell phone tweens]

Too funny - Ohio man arrested for inhaling paint

The problem is the he "spilled" a little gold paint before going for a refill (here - via boing boing)

links for 2005-07-23

CssCreator - Live CSS Generator

(tags: tool webdesign)
NevOn: Senior executive bloggers make the case for blogging

Interesting review of US News article on executive bloggers

(tags: blogging corporateblog)
Tim Yang’s Geek Blog » Measuring the effects of a corporate blog

Interesting post on how to measure effectiveness of corporate blogs

(tags: blogging corporateblog)
Burnham's Beat: MySpace Equals Mo’Money For VCs, Especially VantagePoint

The details on how well VC's fared with Intermix/Myspace acquisition

(tags: myspace vc)

July 22, 2005

$1 to get removed from telemarketers' list...after you're dead!

Can you believe it? According to Agenda Inc. in their recent post "Marketers may stop calling the dead" - "one of the leading telemarketing firms in the US set up a registry to remove dead people from its telemarketing, e-mail and direct mail list for $1."

A Deceased Do-Not-Contact list for a fee - give me a break!

[Technorati Tags: do-not-call direct marketing telemarketing]

links for 2005-07-22

KeywordDiscovery.com - Keyword Research Tool

Find out which keywords are most used

(tags: keywords search)
Cloudalicious - Watching Tag Clouds Over Time

tells you the tags associated with a web site on delicious

(tags: folksonomy tag tagging delicious)
Elevator Pitch — Finding Business Focus

Put your elevator pitch up there and have other users rate it

(tags: marketing elevatorpitch)
blinkx video search

RSS feeds for TV search and podcasts

(tags: content news internet tv search podcast)

July 21, 2005

Marketing Sherpa gets upset about stolen content

And rightfully so! (here - via Raving Lunacy)

While I have been a regular critic of some of their findings - especially those deviating from email marketing - I have found MarketingSherpa a great resource. It would be a shame to have great sites like that not be able to make it because of theft...

[Technorati Tags: marketingsherpa ip copyright theft]

Interesting new RSS stats

Bill Flitter over at Pheedo released some interesting stats on RSS usage (here - via Dana Vanden Heuvel).

Here are a few highlights from their findings:

Tuesday is the most active day for viewership, feed retrieval and click through - Saturday is the least active with click through rates 70% lower than on Tuesdays
morning scanners "view" more stuff, but late nighters "click through" more
CTR on ads vary from 7-11% depending on the time of the day - that is surprisingly high

[Technorati Tags: rss rss advertising stats}

Interesting discussion on tagging over at many-to-many

David Weinberger picks up on an older post from Tom Coates at Plasticbag on tagging - which leads to an interesting conversation over at many-to-many (disclosure - I accepted to join Corante as a partner - more on that later).

As a reminder - the original post posits that tags for blogs change over time for three reasons:

the content changes
people start using new terms (i.e., Ajax) to describe things
it is a reflection of the fact that people tag differently - and that their tagging habits change over time (which I guess could also mean that your readership is shifting)

Tom further elaborates on that last point by identifying two different types of taggers - those that tag as an act of filing and those that use tags as annotations (much like when you tag Flickr photos).

David thinks that most people do both. They file (or folder) when they do it for themselves and they tag when they want to contribute to a social tagstream.

I agree with the fact that most people have multiple tagging behaviors depending on what they're doing. But I also think that there are more than two tagging behaviors. Some do tag as an act of filing - that is very much how you use your categories on your blog or how some people use delicious or furl. Some do tag to let others know that they found something which might be of interest to them (as some do through delicious - knowing that others subscribe to a particular tag). Others use it to alert others that they wrote something that might interest others (much the way people use Technorati tags). And lastly you have those that use it to annotate something for re-publishing (much like people are using delicious tags to comment on something they see on the web - only to have it being re-published on their blog).

I guess you could lump the latter three together into one category - but for me they are different enough to threat as three distinct cases of tagging. The difference between the first and third behavior is also why I think it makes no sense for Technorati to pick up categories as tags.

[Technorati Tags: tag tagging social bookmarking social tagstream]

July 20, 2005

More PR agencies are getting on the new media bandwagon

This morning I found the newly released guide to executive blogging by Ogilvy PR (here - via PR Opinions) - which makes for a pretty good read. I was surprised to find that Ogilvy PR did not launch a blog or announce some other services at the same time - especially after the Ketchum mishap - but then again, maybe I missed it.

As part of one of my consulting gigs - I have been advising a mid-size PR agency on how to enter the new media space. The agency is PAN Communications and while they have been working on this for a few months they aren't planning on rolling out their initiatives to their clients and prospects until the fall.

The process we went through was quite interesting. We knew that in order to make the new media part of the fabric of the company we had to get the company blogging. First we identified a few people in the agency that were long term bloggers and willing to get involved with the initiative. We then offered all employees the opportunity to have a personal blog on employeename.prspeak.com, the domain for the new corporate blog. We got about 9 volunteers who formed a blog team that meets regularly to share experiences, best and worst practices, and to develop corporate blogging guidelines. We also formed a client advisory board - consisting of clients and others who know the space well, along with those who are not that familiar with the space. The idea was to get guidance from the experts as well as better understand the needs of those that are not "in the know."

PAN started blogging on their corporate blog prSPEAK a little over a month ago and are really starting to get the hang of it. We also developed a new media training program, as well as some new media-specific offerings - which will be "beta" tested with a few of the advisory clients in the next few weeks. The plan is then to start talking about it as part of their daily business sometime in the fall - after a solid six months of hands-on learning.

What do you think? Are there any other best practices that we are missing out there?

[Technorati Tags: pr blog blogging PAN]

LinkedIn to make some big changes

This is great - LinkedIn will limit your personal network to three degrees (see here - thanks Konstantin)! So no more introductions between people that are trying to network 4 degrees, where you do not know the person requesting contact nor the recipient. This is a major improvement.

I also liked the InMail option - whereby you will be able to reach people who are more than 3 degrees away by emailing them directly through the system. The recipient can accept the contact and reveal his/her contact information or reject it. The best part of this option is that the recipient will be able to see how many requests from the sender have been rejected by others.

The question is - how much will it cost?

[Technorati Tags: social software social networking linkedin]

July 19, 2005

Barry Diller needs a lot of LOVE

In the latest issue of Marketing Profs Today, William Aruda writes "Branding: All you need is love" In his article he mentions Jennifer Rice of Mantra Brand Communications who conducted an interesting "love" experiment. She typed "I love [brand]" into Google and noted the number of items Google returned. She did this for many well-known brands to see how much we really love them. High on the "love list" were Apple, Google, Target and IKEA.

Interestingly, that correlates with the results of the InterBrand Reader's Choice Awards for the brands with the most impact in 2004. Apple was number one. Also in the top 10 were Target, Google and IKEA.

So I was amused, to say the least, by a recent AP article (see here)reporting that media magnate Barry Diller "sets sights on dethroning online king Google. A key component of his strategy is the $1.9 billion takeover as Ask Jeeves. "There's a lot riding on this acquisition," said Safa Rashtchy, an analyst with Piper Jaffray. "All eyes are on Barry now, waiting to see what he can do with Ask Jeeves."

Although Ask Jeeves has been perennially overshadowed by better-known search engines, Diller is convinced that it's the missing part of his Internet plan.

If it pans out the way Diller envisions, Ask.com and several affiliated search engines, including Excite.com and iWon.com, will become the mortar binding all of his other Web sites - a so-far dysfunctional family delving into travel, lending, ticketing and matchmaking.

OK, so Mr. Diller was the driving force behind establishing Fox as the fourth major network, when many media mavens said it couldn't be done. But the three networks that he muscled in on weren't particularly high an any brands-I-love list. Not so with Google. It's going to take more than cash and hype to pull this off. I'll be truly amazed if he does. If he can't I wonder what the fire sale price of Ask.com(remember Lycos?)will be.

links for 2005-07-19

information aesthetics weblog

Visualization of information

(tags: technology UI usability)
Podcasting Spurs a Media 'Land Grab' - Yahoo! News

(tags: podcasting media)
News Corporation to Acquire Intermix for $580 Million - New York Times

MySpace social networking site sold to News Corp

(tags: socialnetwork myspace)
B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary: Ad Age: Is The Tom Cruise Brand in Trouble?

Ad Age: Is The Tom Cruise Brand in Trouble?

(tags: brand)
Paul Allen: Internet Entrepreneur

Wisdom of the crowds applied to a new business

(tags: wisdomcrowds)

Emergence Marketing

Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies

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