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June 13, 2005
PR agencies getting involved with new media
(Posted by francois to: marketing communications )Today Ketchum announced their new global 'personalized media' service (here). They will basically provide consulting services to their clients on how to use blogs, wikis, SEO, mobile text messaging and the like as part of their overall communications strategies.
B.L. Ochman rightfully asks herself (see comment below) the question whether they can credibly do so without having blogs or RSS feeds of their own (here). Steve Rubel over at Micropersuasion wonders why this should be delivered by a separate group (here - with good discussion thread).
The reason for my interest in this topic is because I am in the process of helping a PR agency incorporate new media into their messaging and service offerings.
[Technorati Tags: pr blogging]
Posted by francois at June 13, 2005 2:50 PM | Bookmark This
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Comments
excuse me, but i was asking the world at large the question, not myself. at least i hope i'm not talking to myself. you were listening. :>)
BL
Posted by: B.L. Ochman at June 13, 2005 3:14 PM
Good point - fixed the problem ;-)
Posted by: francois at June 13, 2005 3:22 PM
I wish I had more to offer you than that.
Posted by: casino-chip at May 25, 2006 9:51 AM
