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May 09, 2005
Am I missing something?
(Posted by francois to: branding | worst practices )Awhile back I wrote a post about how idiotic I found Kodak’s move to rebrand Ofoto to Kodak Easy something something (sorry it’s a pretty long and hard name to remember).
Well, recently I got another chuckle from one of their funny behaviors. About three weeks ago I got an email from those guys telling me “The brand new catalog from the Gallery is in the mail! It's packed full of spectacular gift ideas for upcoming holidays like Mother's Day, Father's Day, Graduation, Fourth of July and more.” Not only did it not get here in time for Mother’s day; but why the heck waste money on a paper catalog with me?
They should know that I am a digital kind of guy. I take high resolution digital pictures, I upload them to their service, I share it electronically with friends and family. I have responded (as in bought) to electronic marketing messages in the past. What else do they need to know about me to ensure that they communicate with me through the most effective channel instead of wasting money on an expensive catalog?
...some people will never get it!
[Technorati Tags: marketing ofoto kodak]
Posted by francois at May 9, 2005 01:17 PM | Bookmark This
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[Source: Emergence Marketing] quoted: Awhile back I wrote a post about how idiotic I found Kodak’s move to rebrand Ofoto to Kodak Easy something something (sorry it’s a pretty long and hard name to remember). [Read More]
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