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April 21, 2005

Interesting - things need to change to keep people's attention

(Posted by francois to: marketing communications )

Seth Godin has an interesting observation on his blog (here) - things need to change to keep people's attention. Using the example of a clock under a bank's billboard and the available memory message on GMail - he observes that companies send email to customers more often than they change - thus training their prospects and customers to tune out their messages.

Marketers - take note! This is so true...

...and especially to the Kodak Easyshare folks (see screwing up a perfectly good thing), don't email me twice in one night (tonight) - I don't care that you are sending me a catalog!

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Posted by francois at April 21, 2005 06:01 PM | Bookmark This

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Tracked on May 24, 2005 06:04 AM

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