Bankruptcy Attorney

Essay Scoring For Sat Personal Statement Law School Low Gpa Cover Letter Spacing Between Paragraphs Clear Writing Through Critical Thinking Usda Cover Letter Examples Teaching Assistant Melbourne University Essay Writing Guide Writing And Editing Services Ottawa Critical Thinking Disposition As A Measure Of Competent Clinical Judgment The Development Of The Text Citation In Apa Health Economics Homework Help Term Paper Topics In International Business Application Letter For Junior Programmer Sample Apa Paper 6th Edition Abstract Critical Thinking Why Is It Important Essay Supersize Me A Nursing Case Study Example Where Can I Buy Writing Journals Urban Management Essay Research Paper Topic Rubric Research Paper Quote From Website Case Study Nursing Paper Classify Types Of Students Essay Music To Help With Homework Write A Essay About Friendship 8th Grade Research Paper Outline Academic Cover Letter 3 Pages Creative Writing Mfa San Francisco Cover Letter How To Finish Coursework Phd In Australia Essay Letter Form Vet Coursework Assessment Record Example Of An English Literature Essay How To Write A Formal Letter Of Request Example Job Application Letter English Format Rutgers Camden Creative Writing Program High School Essay Contests For Scholarships Cover Letter Resume One File Essay On Video Games And Children Creative Writing Starters Year 6 Sample Essay Continuous Writing Spm Application Letter For Adjunct Professor Advantages Of Case Study Training English Essay Heading Format Narrative Essay Mla Format How Long Does A Personal Statement Have To Be For Law School Creative Writing Courses Residential Write An Essay About Your Daily Life Cover Letter Business Law Firm Argumentative Essay Topics 6th Grade Cover Letter Resume Job Fair Dissertation Proposal Methods Sample Job Application Personal Statement Advice Argumentative Essay Topics For Middle School Cover Letter Title No Name Critical Thinking Reading And Writing By Sylvan Barnet Scholarship Essay Tips Creative Writing Courses Xaviers Literature Review Writing Method Example Of A Descriptive Essay In Mla Format How To Revise My Essay Essay Concerning Human Understanding Book 4 10 Common Cover Letter Mistakes Admission Essay Occupational Therapy Critical Thinking Technology Activities How The Literature Review In Research Project Cover Letter Job Mine Sample Essay Academic Writing Creative Writing For Entertainment Degree Help Writing Graduate Admission Essay How To Write A Medical Case Study For Publication Writing Swot Analysis Report Templeton Press Essay Contest How To Write A Dissertation In 3 Months Case Study Leadership At Osim How To Write A Summary For High School Request Letter Closing Bank Account What Should I Write My History Paper About Mla Citation Paper Sample Writing A Report University Assignment Scholarship Essay Double Spaced College Application Essay 250 Words Personal Statement For Residency Img Locke Essay Concerning Human Understanding Cliff Notes Texas Bar Exam Essay Outlines Argumentative Essay 2000 Words Application Essay Examples For High School Critical Thinking Skills Developing Effective Analysis And Argument Ebook Essay Samples Spm Essay Best Teacher I Ever Had Apa 5 Annotated Bibliography Middlesbrough Manager Application Letter Photography Undergraduate Personal Statement Essay Format Helper Tips For Writing Essay Writing Sample Paper Of Literature Review Argumentative Essay Online Learning Critical Thinking Exercises In Political Science Cover Letter For Vlsi Design How Can I Write A Good Paper Buy Creative Writing Software Essay Writing For Canadian Students Mla Citation Online Newspaper Article Machine Essay Contest Scholarship 2011 Sat Essay Two Or Three Body Paragraphs Nyu Tisch Admission Essay An Interactive Approach To Writing Essays And Research Reports In Psychology 2010 Sample Recommendation Letters For Scholarships Cover Letter Legal Translation Sample Of Case Study Thesis Conclusion College Essay Effective Essay Writing Introduction Annotated Bibliography Without Reading Book Essay Title Quotes Cover Letter For Medical Administrative Assistant Examples Teaching Essay Writing Esl Students Homework Help In Computer Science Essay Scoring Software Cover Letter And Resume Maker Write Book Review Mla Format Uc Personal Statement Over 1000 Words Sample Annotated Bibliography Entry For A Journal Article Creative Writing Books Children Ways To Organize A Compare And Contrast Essay Case Study Method Definition Psychology Cover Letter Human Resources Generalist Publishing Student Essays Online College Admission Essay Writing Prompts Mla Essay Format Page Numbers Cover Letter Referred By Professor Writing Report Cards Comments Job Letter Of Interest Email Want To Buy A Research Paper Aqa Coursework Deadlines 2012 Literature Review Protocol Template Yale Opencourseware History Essay Film Wiki How To Write A Personal Statement Essay For College Application Essay About Importance Of Names Argumentative Essay Ideas For College Write A Paper About Yourself Personal Statement In Surgery Critical Thinking Company Building Thinking Skills Level 1 Application Letter For Leave Of Absence Case Study House 22 Floor Plan Short Essays For Esl Students How To Write Uc Personal Statement Examples Essay My School Days Cover Letter Driving Job Samples Example Essay Paper In Apa Format Case Study For Bipolar Disorder The Best Way To Write An Autobiography Essay Creative Writing Activities Key Stage 2 Criteria In Grading A Research Paper My School Essay For Kids Free Personal History Statement Berkeley Computer Science Case Study Marketing Management Philip Kotler Social Science Article Review Research Paper Writing A Short Literature Review William Ashton Essay Form Outline Knowledge Is Power Easy Essay Creative Writing Courses Melbourne Uni Research Paper Website Citations Gmat Awa 6.0 Template History Research Paper Guidelines Evaluation Case Study Analysis Mla Format Research Paper Citations Critical Thinking Examples Of Fallacies Interesting Research Paper Topics Us History Good Cover Letter Quotes Critical Thinking 4th Edition Bassham Cover Letter Template Word 2002 Creative Writing Summer Course Oxford Thesis Proposal Of Computer Science Personal Statement For Accounting Jobs Request Letter For Extension Of Employment Contract Critical Thinking Test Questions Pdf Good Essay Writing Service Case Study Design Ppt Essay Introduction Roadmap Creative Writing Assignments College Cornell Critical Thinking Test Download Creative Writing Masters Programs Uk Where Does My Thesis Statement Go In A Research Paper Research Methodology White Paper Cfa Level 3 Essay Topics Sample Essay Apa 6th Edition Online Freelance Essay Writing Design Director Cover Letter Sample Writing Persuasive Essays 5th Grade Creative Writing Tips Gcse Literature Review Example Hrm Dissertation Proposal Business 9th Grade Research Paper Guidelines Creative Writing Prompts For Thanksgiving Letter Of Interest To Employer Informative Essay Topics For Middle School Writing In English Book Download Sample Essay Topic Sentence Critical Thinking Questions The Scarlet Letter Science Homework Help Middle School Research Paper Molecular Biology Essays In Love De Botton Creative Writing Lesson Plans For Kindergarten Research Paper Editing Services Creative Writing Activities Setting Annotated Bibliography Website Example Apa Research Paper Thesis Statement Middle School Mother Nature Essay Kids Critical Thinking Skills In Psychology Case Study For Copd Legal Case Study Interview Questions Case Study Tort Law Essay Describe A Person Who Has Influenced Your Life Literature Review Ethical Leadership Term Paper Of Lovely Professional University Application Letter Format Template Expository Essay On Patriotism Cover Letter Template Sample Creative Writing Topics Grade 1 Check Essay For Plagiarism Where To Find Book Reports Online Essay Quotes Or Underline Literature Research Paper Topic Examples Why Critical Thinking Is So Important Mill#39s Essay On Nature Application Letter For Executive Position Columbia University Admissions Essay Prompt Cover Letter Name Sample Buying Term Papers Online Case Study Of A Person With Schizophrenia Creative Writing Contests For Middle School Students 2010 Cover Letter Writing Purdue My School Essay Writing Essay Genre I Engelsk Cv Cover Letter Relocation Essay Life 21st Century Steps For Thesis Proposal Cover Letter In Email Template Annotated Bibliography Websites Mla Sample Personal Narrative College How To Make A Thesis Statement For A Book Report Cover Letter For Administrative Assistant No Experience Cover Letter Violin Teacher Essay Describing Your House Public Service Essay Papers Example Of Personal Statement High School Argumentative Essay For Smoking In Public Places Phd Thesis Proposal Presentation Ppt Literary Journalism Essay Examples Free Essay Editor Software Sample How To Essay For Elementary Students Essay Competitions College Students Cover Letter Resume Housekeeper Housekeeping Worker Sample Term Paper Topics For Psychology Mla Citation Maker Oslis Essay Expert Madison Wi Research Paper Outline Sample Apa Literature Review Pdf Case Study Analysis Key Issues Personal Statement Requirements Cover Letter Sales Clerk Fun Writing Activities For Beginners The Essay Experts Toronto Chapter 3 Literature Review Efl Syllabus Design Application Letter For Ojt Pdf Cover Letter Template Engineering Essay For University Applying Writing Assignments For 5th Graders Essay On Capitalism Socialism And Communism Lifespan Development Essay Sample Michigan Bar Exam Essay Deconstruction Essay Topics For High Schoolers Cover Letter With To Whom It May Concern Essay Exam Revision Tips Cover Letter 4 Resume Job Application Letter For Teacher Post Cover Letter For Cv Programmer College Essay Examples 300 Words Thesis Proposal Draft Cover Letter How To Address Writing A College Research Paper In Apa Help With Making A Thesis Statement Case Study John Woodbury Graduate School Essay Examples Psychology Write Police Report Example Narrative Essay Prompts For 4th Grade Narrative Essay Lesson Plans 6th Grade Ap English Essay Examples Sample Admission Essays For Social Work Examples Of Essays About Yourself For Scholarships Writing Up A Service Agreement Cover Letter Sample For Recruiter Job Persuasive Essay Thesis Sentence Case Studies From Practice Ethz Sample Of Term Paper Using Apa Format Biology Coursework Amylase Argumentative Essay Death Penalty Examples Steps In Research Paper Comparative Essay Block Format Case Study Examples Speech Therapy

On the importance of thinking frames — content marketing vs. customer-centric marketing

Content marketing is hot, you cannot read up on marketing without seeing articles, blog posts, and announcements for conferences about the topic. And it should — because it does work.

The term itself, however, is misleading — and will increasingly lead to marketers producing and promoting the wrong content.

When content marketing works, it’s all about delivering the right value to the right person at the right time. At the center of the formula for success is not content, but customer value. If you put content at the center, everyone will focus on developing thought leadership content. As the different social channels get clogged up with thought leadership content, marketers will increasingly start paying to promote that content — and it will all end up like advertising again — not delivering value to the prospect.

When you put customer value at the center of your thinking however, you may come up with different answers. Take an OEM for application development tools as an example. With content at the center of your thinking, you might develop a plan to create thought leadership content that would appeal to VPs of engineering of applications development companies — the ultimate decision maker in buying your tools. If you put value at the center of your thinking, you might realize that the VPs are not the ones doing the due diligence on the available choices.  They will often times task an engineer or a group of engineers to do the research and make buying recommendations. Those engineers are very query driven and extremely reciprocal — helping one another across company boundaries. So if an engineer is tasked to find an XML database for example, she may take to her twitter community and ask for help in finding the best in class product. You could hire a few application development engineers to look for those opportunities and genuinely engage and help those people. If customer value is at the center of their thinking frame, it could well be that in 80% of the cases they would recommend content that does not even come from your company — but instead from magazines or communities in the space, and if you are really bold, even from your competitors. And yet it could result in becoming your best lead gen program — trust me, it actually happened.

Having the wrong thinking frame can be dangerous and limiting. If LinkedIn were to consider its customers as and integral part of their product — they would make radically different decisions that if they would think of us as customers. If you are a SaaS app provider and you evaluate a multi-million dollar investment to speed up your app by a fraction of a second in terms of time or money savings, you would make a very different investment decision than if you were to evaluate the investment in terms of the customer experience. Looking at it through that lens could let you conclude that speeding up the app by a fraction of a second would actually significantly improve the perceived ease of use of your app — making the investment worthwhile. Company leaders have to develop customer-centric cultures, where the customer value and the customer experience are the central frames through which any decision is being made.

Note that the framing effect is actually a well known human cognitive bias.

Being truly customer-centric is hard to do, and we found that in many companies there is a huge dichotomy between leaders’ intent and their execution when it comes to customer-centricity. More on that later.

0saves
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



AddThis Social Bookmark Button