It has always struck me as odd that so many companies do not trust their own employees. They don’t let them use social media, they treat them as children who need to be told what to do, etc. How can those companies expect their customers to trust them if they do not even trust their employees? And let’s face it, most customer relationships are based on trust.
Part of me gets it — you want to protect the company from risks. But with behavioral scientists all agreeing that there are only 3-5% of us who are deviant, why is that we are building structures to protect our companies from them as opposed to building structures to leverage the power of the 95-97% of people who are good? Plus, realize that those 3-5% deviants already exist in our family and friend-circles too — and as humans we already know how to deal with these people.
The annual Social Workplace Trust Study, produced by Human 1.0 in partnership with IABC, The Great Place to Work Institute, and The Society for New Communications Research, has found that companies who create cultures based on trust can expect game-changing benefits in the areas of employee satisfaction and retention, innovation, employee engagement, and word-of-mouth, just to name a few.
Check out replays of webinars and download a white paper with the findings from the research study at http://bit.ly/HumanSWTS.
And let us know what you think.