Bankruptcy Attorney

fsa binary options brokers for uk november 2014
binary trading robot jerry biener review brokers uk
street options broker and the fb shares by binaryoptions follow
stockpair review stockpair is one of the best binary options brokers
binary options trading in atlanta
buy bestbinaryoptiontradingsiteunder50 shopping
learn to trade binary options profitably
binary option paysafe card at thedomainfo
how to making money with striker9 pro binary options system
price action forex and binary options trading
whatisbinaryoption101couponcodes
good price binary options trading definition best price sale
brokerage capital binary options review
binary option methods slant 50
best binary options broker in europe
learning binary numbers
binary options trading system striker9 scaricare gratis
where pricing dynamics of binary options are used
binary option broker in singapo
binary options brokers that accept dankort
binary options signals skype review brokers in the us
tag archives forex binary options forums
do individuals make a living off of trading binary option stocks
windows phone game secret method on binary option 2014 wat
home based business 500binary trading legit
tag archives binary option signals that work
vip binary options signals review software download
features to look for in binary options brokers
why choose binary options
daily binary option strategy
best binary options software hourly profits
free binary option signal softwa
what is the best time of the day to trade binary options
trade to best binary options platforms
binary options trading tric
binary options tips tricks
binary options trading strategy for beginner and expert traders
binary free
curso de opciones binarias binary options 101
arbitrage in binary options
thread what are binary options my review and strategy
candlestick charts and binary option trading
how to win in binary options 60 second strategy
binary options trading hal
how to use bollinger bands to trade binary options
new binary options trading service takes bitcoinonly payments
best binary options canada review software download
banc de binary offers considerable enhancements to the options trading venture
mfx broker affiliate program for binary options is available
binary option us brokers review software download
binary options payout rates
beeoption a binary options trading broker
basic binary options trading strategy guide
tag archives binary options software scams
baixar musica binary options trading strategy
itm proteus ultra for binary options trading is on fire
is binary options legal in south africa
60 second binary trading demo
binary options bully revi
important reasons to trade with multiple binary options brokers
easy binary option strategi
binary options software binary arbitrages
binary options course join our free video course
define binary options trading
binary options daily setup december 29th 2014
how to win in binary options xp
things to be aware in binary options buying and selling
how to win in binary options on forex
program rating 30 out of 5 based on 1 ratings for ioption binary options 1
binary options trading testimonials review platform
low deposit binary option broke
investing boss indicator binary options signals indicator for metatrader 4 2014
trade binary options australia
binary options trading glossary
automated binary trading software
forex binary options strategy tips
binary option 5
binary option managed accounts a good idea
how to achieve success in binary options trading
tag archives binary options trading how does it work
binary options the new way to trade stocks of 2014 free mp3 download
usa binary option broker reviews
traderush free binary options demo account
binary options yahoo answe
review binary options signals alerts coupon codes
when to early close binary options trading
binary option autotrader 24 options at thedomainfo
buy binaryoptionshourlysignalsreviews shopping
24option release binary options trading mobile app
binary options trading in the arab world
binary option review site
experiencing easy binary options through 24option
martingale strategy in binary options
binary options winning formula paperback download
best binary options broker who is for you
why forex investment with binary options trading
best buy binary options signals 35 off free shipping coupon
what are the benefits of investing with a binary options broker
how to trade on binary options
the mysterious world of binary trading

CMO’s cannot get the benefits from Big Data by themselves — nor from their agencies

I had a great CMO 2.0 Conversation yesterday with Jim Davis, the CMO at SAS (I will post the conversation in a couple of weeks). As you can imagine the topic of Big Data came up.

Having done research in the area of big data for multiple clients, and having interviewed many CIO’s and CMO’s on the topic, there are a few things that stand out in this emerging market .

  1. CMO’s cannot expect results by going it alone
    Some CMO’s are buying their own technology solutions to gain actionable insights from big data.  Unfortunately, most marketing departments lack the wherewithal to deploy sophisticated technology solutions and will never achieve the promise of big data on their own. Even if they have the product management skills to deploy technology, they most likely don’t have the right data-related expertise on the team to get the actionable insights from the data.
  2. CMO’s cannot rely on their agency for big data
    Agencies only see a small sliver of the customer data, that related to advertising and possibly lead gen. They do not have access to the other rich data sources that most companies have about their customers, including CRM, customer support data, bricks and mortar data, credit card data, purchasing data, etc.  So relying on only a small portion of the data will leave marketers vulnerable to competitors that can truly mine and base decisions on the comprehensive customer data set.
  3. CMO’s should team up with their CIO’s to tap into the promise of big data
    The only way for the CMO to tap into the promise of big data is by teaming up with the CIO. For that relation to work, however, both will have to have a shift in behavior. CIO’s have to stop considering themselves as service providers to the marketing organization and instead set themselves up as true partners to the business — with a deep understanding of the customer facing processes and desired outcomes.  CMO’s will have to become much more disciplined in how they document requirements for technology and data analytics support. As Jim suggested, a quick way to the get CIO’s and CMO’s to align is by giving them the same goals.

What do you think? I would appreciate your input on it.

0saves
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



AddThis Social Bookmark Button