I have recently had the pleasure to interview several CMO’s and CIO’s, including the CMO’s at SAP, Macy’s and Aon and the CIO for the US GSA, and the VP of innovation at IBM. You can listen to the podcasts on the CMO 2.0 site and the CIO 2.0 site.
Here are some common themes that seem to emerge when talking to CIO’s and CMO’s:
- Companies with strong shared beliefs and values do not have to compensate for local cultures — for them, the work culture trumps the local culture.
- All CMO’s and CIO’s who I have recently interviewed think that understanding employee culture is an important aspect of their success. Many CMO’s are also starting to pay more attention to consumer cultures.
- Most CMO’s who I recently interviewed are trying to humanize their brands by having people whose job is not marketing or sales to engage with their customers.
- Most CMO’s who I recently interviewed are trying to promote global brands while staying locally relevant.
- Every single CMO and CIO who I interviewed is metrics-driven.
If you have suggestions for other CMO’s or CIO’s to interview, please let me know.