Archive for August, 2011

CMO 2.0 Conversation with Tom Nightingale, CMO at Con-way

Wednesday, August 31st, 2011 Posted in cmo2.0 | No Comments »

My CMO 2.0 Conversation with Tom Nightingale, the CMO at Con-way, a $5B publicly traded transportation and logistics company, was very enlightening to say the least. When I spoke with Tom, he ... Read more..

3 ways your brand can be more human

Tuesday, August 30th, 2011 Posted in branding, social media, word of mouth | No Comments »

(This is a link to column I wrote for iMedia) The importance of being human Humanizing brands is a popular topic, but people mean different things when they use this phrase, both ... Read more..