Saturday, June 25th, 2011 Posted in Hyper Social Enterprise, Strategy, culture 6.0, marketing | 1 Comment »
There was a lot of talk at this week's Enterprise 2.0 Conference about creating unified customer experiences. Questions being bantered around included who should own the unified customer experience and ... Read more..Thursday, June 23rd, 2011 Posted in Hyper Social Enterprise, Social Messiness, buying behaviour, culture 6.0, customer service, social innovation, social media | No Comments »
While attending the Enterprise 2.0 conference and hosting a great dinner with 28 thinkers in the space on Monday night (the dinner was sponsored by Clearvale, which is our client), ... Read more..Monday, June 20th, 2011 Posted in cmo2.0 | No Comments »
I truly enjoyed my CMO 2.0 conversation with Karen Quintos, the CMO at Dell. Karen has somewhat of an unusual background for a CMO at a high tech company. She ... Read more..Friday, June 17th, 2011 Posted in best practices, communities, social media | No Comments »
We've been saying it for years - you need to go where people hang out if you want to be successful in leveraging social media and communities as part of ... Read more..Friday, June 17th, 2011 Posted in culture 6.0, marketing death valley | No Comments »
Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with ... Read more..You are currently browsing the emergencemarketing.com weblog archives for June, 2011.
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