Archive for March, 2011

New Research on the impact of Word of Mouth and Observational Learning on buying decisions

Tuesday, March 22nd, 2011 Posted in Interesting Links, buying behaviour, word of mouth | 2 Comments »

Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..

CMO 2.0 Conversation with Ted Smyth, EVP, Corporate Affairs, The McGraw-Hill Companies

Friday, March 18th, 2011 Posted in cmo2.0 | No Comments »

If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that ... Read more..

CMO 2.0 Conversation with Eran Barak, SVP of Marketing and Community Strategy at Thomson Reuters

Wednesday, March 16th, 2011 Posted in cmo2.0 | No Comments »

My CMO 2.0 Conversation with Eran Barak, the SVP of Marketing and Community Strategy at Thomson Reuters was a good way to restart the series. Eran has been involved with social ... Read more..

Why Groupon is bad for your business (and mine)

Thursday, March 10th, 2011 Posted in buying behaviour | 12 Comments »

Groupon, the so-called social buying site (even though there is very little social going on outside of the manipulation of basic human behaviors like their reaction to a situation where ... Read more..

The importance of culture in everything you do

Thursday, March 3rd, 2011 Posted in Hyper Social Enterprise, culture 6.0 | No Comments »

Understanding your tribes and the Human 1.0 characteristics (reciprocity, fairness, etc.) that have been driving humans for the last 10,000 years are critical to help you make sense of employee, ... Read more..