Bankruptcy Attorney

corel videostudio pro x3 trial version
autodesk inventor 2015 full download
eset smart security 6 manual
vmware fusion 5 mac os x mountain lion
adobe dreamweaver cs4 download portable
keygen for microsoft word 2013
autodesk inventor professional 2014 sp1 crack
adobe illustrator cs4 free download trial version
download eset smart security 6 full crack gratis
download eset smart security 6 nod32 antivirus 6 with crack
microsoft office mac home and student 2011 pacchetto italiano 3 installazioni
microsoft gittf for visual studio team foundation server 2010
adobe dreamweaver cs5.5 for mac
adobe audition 3.0 plugins free download
adobe after effects cs6 mavericks
pinnacle studio 16 ultimate esd
adobe photoshop elements 12 download with serial number
pinnacle studio 14 hd ultimate collection download gratis
corel draw 11 pour mac gratuit
microsoft office word 2007 free download no trial
serial number adobe audition v 3.0
adobe creative suite 5.5 master collection hosts
how much space does ableton suite 8 take up
fotoslate 4 photo print studio crack
microsoft office frontpage 2003 step by step download
eset smart security 6 keys startimes
microsoft office home and student 2007 pl box 3264bit
adobe creative suite 5 master collection mac serial
microsoft office excel 2007 video tutorial free download
avid media composer 5.5 aja io express
autodesk 3ds max design 2014 updates
adobe indesign cs5 nested styles
numero de serie para nero multimedia suite 10 platinum hd
tuneup utilities 2008 es compatible con windows 7
adobe indesign cs4 windows 7
upgrade adobe captivate 4 to 6
how to upgrade microsoft office 2008 for mac
how hard is it to learn german using rosetta stone
adobe flash professional cs6 keygen
adobe indesign cs5 5 keygen mac
adobe illustrator cs6 classroom in a book pdf free download
serial number for adobe creative suite 3 master collection
windows 8 the missing manual review
apple mac os x 10.6 snow leopard free download
vmware fusion 4 mac rar
tutorials on adobe after effects cs5
adobe indesign cs5 download mac
adobe photoshop elements 10 clone stamp tool
parallels desktop 4 for mac serial
microsoft office 2007 professional confirmation code
acdsee pro 2.5 watermark
microsoft powerpoint 2013 essai
mise a jour microsoft word 2013
huong dan su dung adobe after effects cs3 professional
autodesk 3ds max 2012 free download full version with crack
descargar crack de adobe flash professional cc
adobe photoshop cs5 extended french keygen .rar
adobe authorware windows 7
keygen for sony acid pro 6
steinberg nuendo 4.3 crack
descargar adobe illustrator cs6 gratis con keygen
adobe acrobat x pro get serial number and crack amtlib dll
adobe illustrator cs5 download gratis portugues
autodesk autocad 2014 object enabler
acronis disk director suite 10 for windows 7
autodesk maya 2011 license error
autodesk autocad 2010 trial free download
lynda com html5 graphics and animation with canvas quasar
adobe acrobat x pro for mac download
download adobe indesign cs5 for free
red giant trapcode suite 12.1.1 serial
adobe photoshop cs3 extended online
code de validation quarkxpress 8 mac
microsoft windows 8.1 rtm x64 english dvd iso
eset smart security 5 username and password 20 november 2012
chief architect premier x5 core
microsoft windows 8 professional 64bit
microsoft word 2013 page x of y
microsoft office powerpoint 2013 free download for windows 7
ia writer for mac free download
coreldraw graphics suite x6 os x
microsoft office word 2007 quick steps
autodesk inventor suite 2011 product key
aimersoft video converter ultimate 4.2.4.0 crack
autodesk building design suite ultimate 2014 xforce
microsoft windows 8 90 day trial
red giant keying suite 11 mac download
jak pracovat s sony vegas pro 9
quarkxpress 8 297
descargar sony sound forge 10 gratis full
hollywood fx pro for adobe premiere 7 1 5 2.0 cs3
autodesk mudbox 2014 sp
eset smart security 5 jak wyczy
microsoft.windows.8.1.enterprise.rtm.x64.volume.en glish.dvd.iso
microsoft works 9 2007
free product key fr microsoft office 2007 home and student
adobe pagemaker 7.0 crack
adobe illustrator cs6 keygen crack
adobe photoshop lightroom 5.2 crack only
adobe photoshop elements 8.0 raw
microsoft streets and trips 2013 for ipad
adobe illustrator cs4 1 link full
crack adobe illustrator cc per mac
adobe photoshop cs3 extended 10.0 dmg
tutorial sony vegas pro 12 indonesia
adobe creative suite 5.5 master collection free keygen
microsoft office 2013 professional plus keygen 64 bit
microsoft windows 7 ultimate rtm with sp1 x64 retail english
sony vegas pro 11 32 bit crack
avid media composer 6 wiki
autodesk revit structure 2012 training .rar
camtasia studio 8 free download for windows 7 32bit
adobe illustrator cs5 zip
nikon capture nx2 windows 7 64
microsoft windows 8.1 training
eset smart security 6 username and password 90 days
how to crack adobe flash professional cs5.5
microsoft money 2007 deluxe rar
adobe photoshop cs6 extended help pdf
coreldraw graphics suite x6 16.4
adobe photoshop cs4 extended tutorial
xin cd key adobe presenter 7
sony vegas pro 11 free download with serial number
nikon capture nx2 infrared
vmware workstation 8 nat not working windows 7
microsoft publisher 2013 demo
cd key for chief architect x2 free download
sony vegas pro 11 tutorial crack
steinberg cubase 6 and halion 4 bundle
microsoft powerpoint 2013 kostenlos
adobe indesign cs6 ebook
microsoft office professional plus 2013 backup
sony vegas pro 11 keygen virus
microsoft office word 2007 free download
tuneup utilities 2008 myegy
sony vegas movie studio hd platinum 11 production suite keygen
pixologic zbrush 4r6 download
microsoft offers 40 windows 8 pro upgrade
microsoft office home business 2013 mit datentrger
microsoft word 2007 calendar template 2013
adobe dreamweaver cs4 tutorial pdf download
adobe fireworks cs4 classroom in a book pdf
adobe photoshop elements 8 gratis download
aimersoft video converter ultimate 5.5.1 keygen
abbyy finereader 9.0 professional edition keygen crack
adobe audition 2.0 serial number crack
sony vegas pro 11 trial
how to get fl studio 9 xxl producer edition for free
microsoft visual studio 2010 professional key generator
adobe indesign cs3 english portable
adobe dreamweaver cs6 website templates
acronis disk director suite 10 windows 7 64 bit
adobe captivate 5 user guide
adobe captivate 5 sample projects
pinnacle studio 17 ultimate green screen
microsoft word 2013 free download for windows 8 64 bit
pinnacle studio 16 ultimate 16.0.0.75 free
adobe soundbooth cs4 portable free download
microsoft sql server 2008 enterprise edition sp1
nik software color efex pro 3.0 download
adobe captivate 5 essentials
vmware fusion 4 vs workstation 8
download program adobe captivate 5
adobe acrobat xi pro education edition
microsoft office visio professional 2007 free trial
download adobe photoshop cs6 extended mac version crack
tutorial de como utilizar adobe audition 3.0
get serial number for adobe audition cs5.5
adobe photoshop cs6 extended new features
microsoft office 2013 professional plus free download with crack
avid media composer 5 download windows
autodesk inventor 2014 64 bit download
pinnacle studio 16 ultimate no sound
microsoft office enterprise 2007 volume license key
microsoft office word 2007 download chip
portable solidworks premium 2012 sp4 x86 engrus
microsoft windows 8 upgrade free
microsoft office 2007 home and student registration key
coreldraw graphics suite x5 home student
download microsoft office 2010 for free full version in windows 8
serial para nero 11 platinum gratis
lynda.com audio mixing bootcamp download
eset smart security 6 keys trial
acdsee pro 2 vs lightroom 4
microsoft visual studio 2010 professional enu
como usar corel motionstudio 3d
nero multimedia suite 10 gratis para windows 7
how to update nikon capture nx2
microsoft word 2013 32 bit
eset smart security 6 indir
corel painter 12 mac os x download
snagit 11 official website
eset smart security 5 username and password nod32 keys updates daily facebook
adobe after effects cs5 tutorials in urdu
sony vegas pro 9 windows 7
alien skin eye candy 7 full free download
how to do everything with microsoft office access 2007 free download
sony vegas pro 12 keyframe tutorial
tai microsoft expression web 2007 full
roxio toast titanium 11 mac 1 link

Hyper-Social Innovation

This post is a follow up to last week’s Innochat with the Innocat tribe. The chat was so fast and furious that I had a hard time keeping up – so this is an attempt to continue the conversation asynchronously.

The first unanswered question came from @bpluskowski where he asked to define what “successfully” meant when I said that Hyper-Social organizations are those organizations that have successfully baked the social as part of their DNA. When we talk about “successfully” baking the social as part of their DNA we mean companies that have embedded the social as part of everything they do: customer engagement, employee engagement, new product innovation, etc. , as opposed to companies that have discreet programs (often times marketing programs) that somehow leverage “social” media. To succeed with social it must become part of the fabric of your company culture – like Erin Nelson, ex CMO at Dell said when I interviewed her “Compared to other CMO’s I consider myself lucky. Dell Hell put our brand under pressure and  so to engage in social media  was actually a question of survival….you cannot get into social media by just putting a toe in the water – you are either all in and it becomes part of your culture, or you’re not.”

Some people had questions regarding the Human 1.0 principles – reciprocity, fairness, need for status and power, wanting to be with others that are just like us, being a herding species, etc. Those are not learned behaviors, they are reflexes and hardwired behaviors that have been explained by evolutionary biologists. We developed reciprocity as a reflex because if we can get strangers to care for our offspring as if it were their own, when we go hunting and gathering, there is a higher likelihood that our gene-line will survive. If we are not willing to pay a personal toll to punish someone who treats us unfairly, then freeloaders could bring down our reciprocal society. We love power and status because it used to get us access to better mates and more food. We like to hoard status and power because it ensures better mates and more food for our offspring. We are herding and self-herding because we are driven by a need to preserve energy, and if we can safe energy by not making decisions and instead take those of our tribe members as a proxy we will do so.

There were lot’s of questions and comments about the tribe concept. Tribes are different from psychographics because understanding tribes requires you to understand the tribe’s culture. Psychographics touch on behavioral characteristics, but they only focus on individual behavioral characteristics, not cultural/group behavioral characteristics.

Tribes and communities are the same – tribes is a term that anthropologist use and communities one that sociologists use to mean the same thing.

During the conversations some people started talking about fans and ambassadors. Fans are a tribe, but with sometimes very different characteristics that other consumer tribes. Ambassadors are what I sometimes refer to as the leaders of your tribes. Besides understanding the culture of your tribes, it is very important to understand their leaders and find ways to engage them. And yes, you do self-select to be in modern tribes, and you can voluntary leave them, making it tricky to exert too much top-down control in tribal environments.

As to how many tribes we can belong to, I think the answer is different depending on the person. But it is safe to say that most people will only belong to one tribe per interest. That points to the fact that there is a true first mover advantage for those companies that can tap into their tribes. As long as Fiskars does not screw up the Fiskateers, it will be very hard for others to create another vibrant scrap-booker community.

@dscofield made the point that many companies seem to find their external tribes but few find enable their internal tribes. That is so true, and the power that you can get from matching your internal tribes with your external tribes (put people from within your company with a shared interest, shared passion or pain in touch with people on the outside) is tremendous.

We found examples of companies turning business processes into social processes for every imaginable process, except finance and legal. I think that we may never find them, but would love to document them if they exist. The reason why I think we won’t find them is because successful Hyper-Social organizations stop being company or product centric. They instead become 100% customer, employee or human-centric, like Fiskars, Jeep or Mini (see this blog post). @bpluskowski disagreed with that point and listed microfinancing and venture funding as examples of social financial processes. I do not disagree with that point, but the point I was trying to make is that we have not found internal finance processes to be social. So the internal financial department within a microfinancing organization or venture fund is unlikely to be social.

There were some comments and questions around the differences between B2B and B2C. Our research has found no difference between the success criteria of B2B or B2C companies that turned themselves into Hyper-Social organizations. The reason for that is that when it works, it’s not B’s talking to B’s or C’s – it’s people talking to people.

We talked about Netnography being a good methodology to understand/study online tribes. The founder of Netnography, @kozinets, was kind enough to post a white paper about netnography after our chat – thanks Rob!

Thank you all for the great chat – I did learn a few things as usual - @Renee_Hopkins@AndreaMeyer, @bpluskowski, @dscofield@MWCemily, @lindanaiman, @ken_rosen, @stevemassi, @greggfraley, @adhansen, @bo, @CreativeSage, @SteveKoss, @gnosisarts, @bikespoke, @innovKelli, @sourcepov, @DrewCM, @blogbrevity, @DavidWLocke, @Note_to_CMO, @futurescape, @MaxMckeown, @thehealthmaven, @adivik2000, @thebrandbuilder, @YKabakibo, @pprothe, @johntodor, @thotstr, @tomasacker, @webby2001, @LadyZhere, @mambomedia, @marydpadilla, @pavanvoice, @TomOB, @4byoung, @TheB2BModel, @Adrianaology, @Chris_Eh_Young, @megheuer, @T_C_P, @quality1

0saves
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



AddThis Social Bookmark Button