Seriously…have you ever thought of that? Is your brand powered by people?
Because if it isn’t, you are missing out.
JetBlue is bringing humanity back to the airline industry, IBM got rid of its firewall and encourages every one of their 400,000 employees to start a community with outsiders about whatever they want, Xerox and Humana are enlisting their active social networkers and bloggers to participate in their product launches, even though 80% of them talk about things that have nothing to do with the company.
What are those companies doing that you are not? They are humanizing their brand – in effect powering their brand with people. And they realize that in order to do that you need to start by empowering and trusting your employees.
Check out the attached presentation to find out how they really do it.