emergencemarketing.com

As I wrote a little while back, the thinking that went into our latest book, The Hyper-Social Organization, affected me profoundly. So much in fact that I decided to refocus and rebrand my company around it.

Well today it’s official – we are now Human 1.0!

We are now focused on getting companies to become Hyper-Social by turning their business processes into social processes. In a way, that is not all that different from what we did in the past as Beeline Labs. The big change is that we are drinking our own Kool-Aid and that we soon will be delivering our consulting services using a social consulting service delivery model. After all, how could we expect our clients to buy services that are not based on the same principles that we preach? We are also terribly proud of a new consulting collaboration that we have with Deloitte, as well as a great advisory board with senior executives from some of the biggest companies to advice us on our business model.

I am also unbelievably happy with the new website, which was designed by my good friends at Brains On Fire – thank you Robbin, Geno, Megan, and Justin! They also joined our Human 1.0 Network, which will be an integral part of how we deliver consulting services using a social consulting service delivery model. The model is being developed with the two dozen people and companies that are part of it and will likely stay in a permanent state of beta-ness as we constantly fine-tune it for better results. Stay tuned for updates on the model as we test it and launch it over the next several weeks.

We hope you will find the way to stop by and let us know what you think. And if you have time, let us know what it means to you to be human in business again…blog it, tweet it  (tag it #hypersocialorg), or send it to us and we will publish it. If you want to create a picture about it, we may even put it on our home page and add it to our Flickr account.

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