Our book, “The Hyper-Social Organization,” is out (30 days early) – consider helping us
The big day has arrived – our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for some reason).
Needless to say that this is a moment that I am very proud off.
Over the next couple of weeks and months, I will write about some of the principles that we developed as part of the book. Many of those posts will be repeat topics as I tested a lot of those concepts as we were writing the book.
The writing of the book and the sense-making that came with it has had a profound impact on my thinking – so deep in fact, that I am repositioning my company around it. I had hoped to re-launch my business before the book was out, but that was preempted by the early release of the book by Amazon. Stay tuned for an update on that in a few weeks.
The book has three parts to it. The first part deals with the fact that if you want to understand this current wave of innovation – powered by social media, social computing, or social networking - you are in fact better off understanding what we termed the Human 1.0, which has been around for tens of thousands of years, rather than the Web 2.0 tools. We describe the main elements of the Human 1.0, including reciprocity, our innate sense of fairness, our need to look cool and to attain status and power, and other human quirkiness that can explain a lot of what is happening in business today.
The second part of the book deals with the fact that companies that are successful in harnessing the power of Social Media, Communities, or the Web 2.0, think differently about their business and they act differently. They focus on Tribes and Knowledge Networks instead of the more traditional Market Segments and Information Channels, and they are human-centric to a fault, ditching the old company and product-centricity.
The third part of the book talks about what successful companies actually do differently: they turn all their business processes into social processes and they embrace the messiness that comes with the social. In our research we have found examples of companies turning every business process into a social process except two – finance and legal.
I have not frequently asked for help, and have focused most of my work on this blog on providing value. Today I will ask for your help. Please buy the book, help promote it if you like it, and help us develop a better second book. Here are some ways in which you could help:
- Buy the book – for now the best way is on Amazon.com – http://amzn.to/9hRSok
- Become a fan of our Hyper-Social organization fan page on Facebook – http://www.facebook.com/hypersocialorg
- Sign up for our upcoming webinar about the book – https://www1.gotomeeting.com/register/558348201
- Leave us comments, write reviews, and let your friends know.
We have many more endorsements of the book, but for now I will leave you with what Barry Judge, Chief Marketing Officer for BestBuy had to say: “To the extent that we can be human with what we know, and share it as freely as we possibly can, we’ll go a long way towards gaining a higher or stronger level of trust with our consumers. The authors of the Hyper-Social Enterprise not only explain why that happens – they also provide a roadmap for how to embed it in all your customer-facing processes.”
THANK YOU!
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June 28th, 2010 at 10:51 am
[...] This post was mentioned on Twitter by francois gossieaux, BRITE Conf – Mar 4-5 and Matthew Quint, Thierry de Baillon. Thierry de Baillon said: RT @fgossieaux: New blog post: Our book, "The Hyper-Social Organization," is out – consider helping us (30 days early) http://bit.ly/dtDM5R [...]
June 28th, 2010 at 1:13 pm
I cannot wait to read this book. Not only do I hold Francois in high regard, especially relating to Social Media, but I find the introduction of the book as written here, compelling. No doubt, this will enhance my work in social media beyond the ordinary every day consulting (which seems to be where this topic is stuck). “The Hyper-Social Organization” is exactly what social media needs, IMHO.
June 28th, 2010 at 10:34 am
New blog post: Our book, “The Hyper-Social Organization,” is out – consider helping us (30 days early) http://bit.ly/dtDM5R
This comment was originally posted on Twitter
June 28th, 2010 at 10:43 am
RT @fgossieaux: New blog post: Our book, “The Hyper-Social Organization,” is out – consider helping us (30 days early) http://bit.ly/dtDM5R
This comment was originally posted on Twitter
June 28th, 2010 at 10:49 am
Congrats! RT @fgossieaux Our book, “The Hyper-Social Organization,” is out – consider helping us http://bit.ly/dbDZft
This comment was originally posted on Twitter
June 28th, 2010 at 10:49 am
Congrats! RT @fgossieaux Our book, “The Hyper-Social Organization,” is out – consider helping us http://bit.ly/dbDZft
This comment was originally posted on Twitter
June 28th, 2010 at 10:59 am
via @fgossieaux: New blog post: Our book, “The Hyper-Social Organization,” is out http://bit.ly/dtDM5R
This comment was originally posted on Twitter
June 28th, 2010 at 2:01 pm
Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 2:02 pm
RT @BethHarte Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 2:04 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9|Congrats
This comment was originally posted on Twitter
June 28th, 2010 at 2:05 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 2:05 pm
RT @JohnFMoore: RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9|Congrats
This comment was originally posted on Twitter
June 28th, 2010 at 2:30 pm
Thx Beth! RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 2:36 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 2:43 pm
Just purchased @fgossieaux ’s new book “The Hyper-Social Organization.” Looking forward to a great read http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 3:19 pm
@debs know it?@Jmichele: Just purchased @fgossieaux ’s new book “The Hyper-Social Organization.” http://bit.ly/bzzmD9 #tummel
This comment was originally posted on Twitter
June 28th, 2010 at 3:50 pm
Congrats to @fgossieaux on his new book “The Hyper-Social Organization” http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 28th, 2010 at 7:47 pm
The Hyper-Social Organization, a new book by @fgossieaux is available today. From what I hear, you should grab it. http://bit.ly/ccIWxG
This comment was originally posted on Twitter
June 28th, 2010 at 7:50 pm
RT @shelisrael: The Hyper-Social Organization by @fgossieaux is available today. From what I hear, you should grab it. http://bit.ly/ccIWxG
This comment was originally posted on Twitter
June 28th, 2010 at 7:50 pm
RT @shelisrael: The Hyper-Social Organization, a new book by @fgossieaux is available today. From what I hear, you should grab it. http://bit.ly/ccIWxG
This comment was originally posted on Twitter
June 28th, 2010 at 7:53 pm
RT @servantofchaos: RT @shelisrael: The Hyper-Social Organization by @fgossieaux is available today. From what I hear, you should grab it. http://bit.ly/ccIWxG
This comment was originally posted on Twitter
June 28th, 2010 at 8:50 pm
too funny…I have not seen a physical copy of my book yet – http://bit.ly/bzzmD9, but can buy a used version on Amazon
This comment was originally posted on Twitter
June 29th, 2010 at 7:25 am
“The Hyper-Social Organization,” is out (30 days early) – help @fgossieaux http://ow.ly/24iA4
This comment was originally posted on Twitter
June 29th, 2010 at 7:27 am
It’s on my wish list RT @ConversationAge “The Hyper-Social Organization,” is out (30 days early) – help @fgossieaux http://ow.ly/24iA4
This comment was originally posted on Twitter
June 29th, 2010 at 7:38 am
RT @ConversationAge: “The Hyper-Social Organization,” is out (30 days early) – help @fgossieaux http://ow.ly/24iA4
This comment was originally posted on Twitter
June 29th, 2010 at 7:56 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 29th, 2010 at 7:57 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
June 29th, 2010 at 8:59 pm
Just got my 1st copy of the Hyper-Social Organization today…exciting (sorry for being so self-serving lately
– http://bit.ly/c9UaBF
This comment was originally posted on Twitter
July 3rd, 2010 at 3:08 pm
RT @BethHarte: Congratulations to @fgossieaux on his new book “The Hyper-Social Organization.” Great news!! http://bit.ly/bzzmD9
This comment was originally posted on Twitter
July 3rd, 2010 at 3:14 pm
“The HyperSocial Organization” .. new book by Francois Gossieaux, published one month early … http://bit.ly/cWafs2
This comment was originally posted on Twitter
July 3rd, 2010 at 3:15 pm
RT @jonhusband: “The HyperSocial Organization” .. new book by Francois Gossieaux, published one month early … http://bit.ly/cWafs2
This comment was originally posted on Twitter
July 3rd, 2010 at 3:21 pm
RT @jonhusband: “The HyperSocial Organization” .. new book by Francois Gossieaux, published one month early … http://bit.ly/cWafs2
This comment was originally posted on Twitter
July 12th, 2010 at 9:22 am
RT @TheCR: Congratulations to @fgossieaux on the release of his new book “The Hyper-Social Organization.” http://bit.ly/bzzmD9
This comment was originally posted on Twitter
July 12th, 2010 at 9:37 am
RT @TheCR: Congrats to @fgossieaux on the release of his new book “The Hyper-Social Organization” http://bit.ly/bzzmD9 < +1
This comment was originally posted on Twitter
July 12th, 2010 at 3:52 pm
Our book, “The Hyper-Social Organization,” is out – consider helping us (30 days early) http://bit.ly/bzzmD9
This comment was originally posted on Twitter
July 12th, 2010 at 3:54 pm
On its way to the nightstand, looking forward to reading this…“The Hyper-Social Organization” http://bit.ly/bzzmD9
This comment was originally posted on Twitter
July 15th, 2010 at 10:34 pm
Started to read RT @fgossieaux Our book, “The Hyper-Social Organization,” is out – consider helping us (30 days ea.. http://bit.ly/bzzmD9
This comment was originally posted on Twitter